Apple CEO Tim Cook and a team of Apple executives will kick off the company’s special event today, September 12th, at 10am PDT/ 1pm EDT.
The special event will be the first-ever event at the Steve Jobs Theater on the company’s new Apple Park campus in Cupertino, California.
Apple today will stream their special event live via Safari browser and Apple TV. Live streaming uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 9.0 or later, a Mac with Safari on macOS v10.11 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).
The big event starts today at 10am PDT / 1pm EDT here: https://www.apple.com/apple-events/september-2017/. Open it in one browser tab or window and this MacDailyNews page in another to comment on the proceedings in real-time.
MacDailyNews will offer live notes during Apple’s keynote on this page. We’ll see you back here just before 10am PDT/ 1pm EDT.
Live notes from Apple CEO Tim Cook’s WWDC 2017 keynote address in reverse chronological order:
• End of event.
• Cook thanks Apple employees; has them stand for applause
• Cook: “I think Steve would be really proud.”
• AAPL: $159.98, -1.52 (-0.9412%) @ 2:52PM
• Cook recaps event
• Cook: “That is iPhone X!”
• Cook shows iPhone X ad
• iPhone X skates to where the puck is going to be
• Order iPhone X on October 27th, Ships on November 3rd
• iPhone X 64Gb and 256GB, from $999
• iPhone 8/Plus/X are environmentally friendly
• iPhone X video (Jony Ive narration)
• AirPower charger coming “next year”
• Sneak Peek: AirPower: New charing mat that works for iPhone 8/Plus/X, Apple Watch, and AirPods with new Wireless Charging case
• Wireless Qi charging
• Battery life lasts 2 hours longer than iPhone 7
• iPhone X contains the Apple A11 Bionic 6-core chip
• iPhone X front side camera: TrueDepth camera: Portrait mode selfies and Portrait lighting from front-side camera
• iPhone X is tuned for AR apps
• Portrait mode works in lower light
• Photo samples shown
• Quad-LED True Tone flash
• Dual optical image stabilization (on both cameras)
• iPhone X has dual 12 MP cameras
• Schiller retakes stage
• Animoji – you can record messages with your voice – appears as a looping video in Messages
• Add a mask to your face in selfie, live – moves as you move, high quality tracking
• Apple Pay is seamless (we’ll still be using our Apple Watches, which are even easier)
• Swipe down from top to get to Control Center
• “Ugh, that notch” – MDN Ed.
• Swipe up an an app to throw it back to Home screen
• Face ID: Look at it, swipe up (glitch; switches to back up iPhone X)
• Craig Federighi takes stage to demo iPhone X
• Animoji: Animated emojis that you control with your face
• Face ID work with Apple Pay; Double tap side button (like Apple Watch) and look at your iPhone to pay
• Face ID security: 1 in 1,000,000 chance of a random person unlocking
• Touch ID security: 1 in 50,000 chance of a random person unlocking
• Face ID requires user attention to unlock
• Face data protected by secure enclave
• Cannot be spoofed by photographs or masks
• Face ID works adapts over time, even if you change your hairstyle, wear hats, grow beard, etc. Works in day and in night
• A11 Bionic chip contains a neural engine for machine learning (dual-core design, 600 billion operations per second) used for Face ID
• Real-time face recognition
• All sensors are in the display’s notch
• Face ID is the future for how we’ll unlock our smartphones
• Face ID: iPhone X is locked until you look at it.
• Side button invokes Siri
• Swipe up fro button, pause for a split sec and you’re in multitasking
• No more Home button, just swipe up from bottom to go Home
• Just tap screen to wake up (or raise to wake)
• The pont is to enable all new experiences
• True Tone display
• HDR display, Dolby Vision and HDR 10
• This is the first OLED display great enough to be in an iPhone
• 5.8-inch display; 458 ppi (highest ever in an iPhone)
• Super Retina display
• Space Gray and Silver
• Water and dust resistant
• Edge-to-edge, top-to-bottom, glass on front and back. Band is surgical grade stainless steel
• Schiller retakes stage
• Cook: “This is iPhone X (“ten).”
• iPhone X
• Cook retakes stage: “One more thing.”
• iOS 11 drops Sept. 19
• Sept 15 pre-order, avail Sept, 22
• iPhone 8 Plus 64GB – $799, 256GB also available
• iPhone 8 64GB – $699, 256GB also available
• Fast-charge capable
• Third-party Qi chargers will work with iPhone 8/Plus
• iPhone wireless charging: Qi open wireless standard
• iPhone 8/Plus supports LTE-Advanced, Bluetooth 5.0, and now: Wireless charging
• Exclusively on iOS
• Spatial audio – louder as your get closer
• Players can view the game from any angle
• AR app on iPhone 8 demo: Directive Games – “The Machines”
• iPhone 8/Plus have the first cameras for AR performance; ARKit software is tightly tuned to the hardware (this is ONLY APPLE, also-rans cannot match this integration – MDN Ed.)
• Slow mo: 1080p 240 fps
• Apple-designed video encoder – real-time image and motion analysis
• iPhone 8: Highest quality video capture ever in a smartphone
• iPhone 8 Plus: Portrait Lighting (in beta first): Simulated professional lighting as you shoot in Portrait mode – real time and you can change the lighting afterwards, too
• Improved Portrait mode in iPhone 8 Plus
• Schiller shows Photo samples
• iPhone 8 Plus: 12Mp dual cameras
• iPhone 8: 12MP camera
• Hardware multiband noise reduction
• Apple-designed ISP
• Apple-designed GPU
• 6-core, 2 performance cores, 4 high efficiency corse
• Most powerful and smartest chip ever in a smartphone
• Breakthru chip: Apple A11 Bionic
• New stereo speaks, 25% louder than iPhone 7/Plus; deeper bass, too
• True Tone display – first time in iPhone
• 4.7-inch Retina and 5.5-inch Retina displays
• Aluminum, Glass design reinforced with steel band
• Silver, Space Gray, new Gold finish
• Phil Schiller takes stage
• A huge step forward for iPhone
• Glass-backed iPhone 8 and iPhone 8 Plus
• iPhone video
• Cook recaps iPhone innovations over the past 10 years
• iPhone
• Cook retakes stage
• Eddy Cue departs (only the stage, unfortunately – MDN Ed.)
• Siri Remote gets a subtle redesign with a new white circle around the “menu�� button. (It’s still crap. – MDN Ed.)
• Apple TV 4K starts at $179, order Sept 15, ships Sept. 22
• Apple TV 4K game demo from That Game Company: “Sky” – iOS and tvOS exclusive
• With the A10X Fusion chip, more advanced games as possible
• Apple TV is a HomeKit hub
• Live news coming to Apple’s TV app
• Later this year, Apple’s TV app will get live sports
• iTunes Store will have 4K titles for the same price as HD. If you purchased a movie in HD, it gets auto updated to 4K at no additional charge
• A10X Fusion chio: CPU is more than 2X as fast and 4X faster graphics as old Apple TV 4
• Spiderman demo
• Apple TV UI is redone in 4K
• Apple TV 4K with HDR
• High Dynamic Range (HDR) demo
• 4K demo
• Eddy Cue take stage
• Apple TV 4K (finally- MDN Ed.)
• Photo of current Apple TV 4 and its crap Siri Remote
• Apple TV
• Cook plays AW Series 3 + Apple Music ad: “40 million sings on your wrist”
• Cook retakes stage
• Series 3 available on September 22
• Series 1 = $249
• Series 3 = $399 with cellular; $329 w/o cellular
• Swimproof, all-day battery
• New AW Edition in grey ceramic case
• New bands, of course
• New Apple Watch Nike+ Series 3 colors and Nike+ Run Club app
• Finishes: Gold Aluminum, Silver, Space Gray
• Out in the middle of a windy lake, only microphone is the one in Apple Watch – feet from her mouth – very clear sound quality
• Demo: Apple Watch Series 3 calling colleague who’s paddle boarding on a lake using her AW Series 3
• Make standalone phone calls on your wrist
• Case for Series 3 is the same size as Series 2
• An eSIM is built-in
• Antenna is the display itself
• Built-in barometric altimeter
• Dual-core processor (up to 70% faster); Siri can now talk on Apple Watch (no more looking at display for all Siri interaction)
• With Apple Watch Series 3 and Appel Music, you can stream 40 million songs on your wrist
• Use maps w/o iPhone, Find My Friend auto switches to AW when iPhone is not present
• Leave your phone when you go to the beach. Go on a run with just your Apple Watch and still be connected
• Apple Watch Series 3: LTE connectivity – cellular built-in (The ultimate expression of Apple Watch)
• Introducing next-gen Apple Watch (video)
• watchOS4 drops on September 19th
• Apple Watch Heart Rate monitor will focus on heart rate rhythm. Apple Heart Study: Uses AW data to analyze heart rhythms
• Apple Watch Heart Rate monitor will notify you when it detects an elevated heart rate without activity
• Heart Rate app gets enhanced – with new measurements, graphs, recovery heart rate, and more
• Apple Watch’s heart rate sensor is the most-used heart rate monitor in the world
• watchOS 4 is very fitness focused
• Jeff Williams take stage
• Woz is in the house
• Apple Watch helps to motivate users, making them healthier
• Apple Watch video detailing how users have improved their lives and health with Apple Watch
• Apple Watch customer satisfaction is 97%
• Apple Watch is now the No.1 watch in the world (applause)
• Since the launch of the Series 2, phenomenal growth. 50$ YOY growth
• Apple Watch (applause)
• Cook retakes the stage
• Either this event is going to be 6 hours long or we’re not getting everything that’s been rumored for today – MDN Ed.
• Apple Michigan Avenue to open on October 20th
• Apple Fifth Avenue NYC – greatly expanded, glass cube will return
• Video: “Today at Apple.”
• This is a lot of time taken so far for an event that’s expected to cover so much – MDN Ed.
• “Today at Apple” – “how to” classes for photography, music, app development, etc.
• Ahrendts covers Apple Store’s new design features
• The same team that designed Apple Park designed Apple flagship locations (Town Squares) around the world
• Angela Ahrendts takes the stage
• Retail update
• Extraordinary attention to detail and to materials
• Powered by 100% renewable energy
• Environmentally friendly
• Apple Park built to reflect Apple’s values
• We’ll start moving into Apple Park later this year
• Hand in Hand airs tonight on all of the major networks. Please give
• Apple working with “Hand in Hand” and the America Red Cross
• But first we want to talk about Hurricanes Irma and Harvey
• We’re here to talk about some incredible products
• Today and always we honor him
• Steve Jobs began work on Apple Park, a new campus for Apple, over ten years ago
• Steve was a genius
• He loved days like this
• It’s taken some time, but we can now reflect on him with joy instead of sadness
• Steve meant so much to me and so much to all of us
• It was only fitting that Steve should open his theater
• Tim Cook: “I love hearing his voice.”
• Apple CEO Tim Cook takes the stage to applause
• Steve Jobs quotes – audio “Make something wonderful… with a great deal of care and love.”
• Welcome to the Steve Jobs Theater
• Long video. Full song.
• Event begins with Apple Park drone flyover, Steve Jobs Theater video and The Beatles “Love”
• AAPL: $161.31, -0.19 (-0.12%) @ 12:56PM EDT
• Switch iPhones to silent mode
• Coldplay’s Viva La Vida playing
• Eight (8) minutes to go!
• X (10) minutes to go!
https://twitter.com/AppleEventos/status/907630277882769409
• AAPL: $161.34, -0.16 (-0.10%) @ 12:49PM EDT
https://twitter.com/reneritchie/status/907642256030494720
• AAPL: $161.00, -0.50 (-0.31%) @ 12:28PM EDT
Inside Steve Jobs Theater pic.twitter.com/Kyq8t2YTGh
— Jim Dalrymple (@jdalrymple) September 12, 2017
— Jim Dalrymple (@jdalrymple) September 12, 2017
— Jim Dalrymple (@jdalrymple) September 12, 2017
It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning. pic.twitter.com/gyiqPJB46y
— Tim Cook (@tim_cook) September 12, 2017
• AAPL: $161.37, -0.13 (-0.08%) @ 11:38AM EDT
World Times for Apple Event – http://www.wowerpower.com/ipadiphone.in/appleiphone.in/tidbits/appleevents/12sep2017.html
Walt Disney, Willy Mays, Confederate generals, et al get bronze statues, Steve Jobs gets a theater named after him?
Now showing up on Apple TV — anyone else?
Not showing on my ATV 3. Says “unavailable”.
Same here. 3rd Gen ATV says unavailable.
Watching it on apple.com
https://www.apple.com/apple-events/september-2017/
Not working using safari on a mac…I miss Steve!
Doesn’t seem to be working on the iOS 11 Beta either
Trying to watch in Apple Events on my Apple TV, and it’s not available. Isn’t this Apple Events one and only function?
Geez Apple App. You had one job.
Seems they have a major fail regarding video feed — not a good thing!
Please no Eddie Cue
Please no Eddie Cue
Please no Eddie Cue
Same shitty remote??!?!?! OMG. Who is running things over there? Steve would never let that piece of crap Siri remote stay around.
No audio on ATV4.
Nothing on iOS 11 beta 9—iPad or iPhone
Resorting to Safari on the latest beta of High Sierra.
FFS!
=:~)
Stupid question…
If my Samsung UHD TV can natively stream 4K content from the crappy built in Amazon app..why does the Apple TV need a “beefed up” processor to achieve the same thing?
Because Apple whiffed on Apple TV for three straight attempts. Today’s announcement doesn’t pull the Apple TV ahead of the competition. And what’s with the price premium Apple is demanding? Clearly still a hobby.
Yes, they whiffed on past Apple TVs and that remote has a love/hate thing going on. (Thank god for Harmony remotes.)
But what does pull it ahead of the competition is including Dolby Vision – which is currently considered the top HDR format. I don’t think the other streaming devices are capable of being upgraded to DV. And only a handful of TVs are even Dolby Vision compatible. Samsung is not – and probably will never be as they have come out with their own version.
Just checked the audio specs – only supports up to Dolby Digital Plus 7.1. Thats a big miss unless it can be updated with firmware to support Dolby Atmos. Definitely a no buy for me now.
Never mind. Chromecast Ultra passes Dolby Vision. Sorry.
Craig’s demo of Face ID failed on the first two attempts, defaulting to the passcode screen.
Not ready for prime time. Not for me.
HOLY SHIT. WHAT A MONSTER (X) It is going to be torture waiting to get your hands on one or two of these.
Nice to see the whiny little negative Nancy’s on here complaining, always a treat. Meanwhile Apple dominates with massive innovation that Samsung and the rest can only dream about.
…and we watch as Apple stock tumbles down….
Best Apple stream quality ever, at least on my Internet connection. Not a single dropout. No techno-bumbling. (Well, apart from a couple demo dumps and a few verbal manglings).
Underwhelming to say the least.
Where is High Sierra?
!!! $1149 !!!! for a 256Gb PHONE!!!! Who would buy THAT!
mr ballmer, I’ll probably let my iPhone 6s plus be paid off for a few months, and get an iPhone X after Christmas….
if I cough up $1149 can I call it “EX” rather than Ten? 🙂
No problem on the stream via Apple site on my iPad Pro 12.9 on South African network (that’s remarkable in and of itself). Yet, besides the touching Steve Jobs intro, rest of keynote was rather uneventful (thanks to leaks) and rather flat in its delivery. Even Craig seemed to be trying.
Of course, market not very enthused. Stock down almost $2