“I’ve spent a day with AR developers, checking out their apps. Some were okay, some were brilliant. Actually, considering developers have only been able to create apps using the ARKit software since early June, what they’ve done is pretty amazing,” David Phelan writes for Forbes. “To be clear, the videos you may have seen are impressive and detailed, but playing the apps directly is a whole other thing. The intimate connection between you and the virtual world has to be seen to be enjoyed.”
“When the App Store arrived in 2008, it was a time when nobody knew exactly how big apps could become,” Phelan writes. “So, this is the dawn of mainstream AR – at launch it will be available on so many iPhones and iPads that it will instantly become the largest installed base of AR equipment.”
Phelan writes, “Not all of it will be worthwhile or even fun, but it’s an intriguing, amazing world in prospect.”
Read more, and check out the ARKit apps, in the full article here.
MacDailyNews Take: AR apps developers are going to experience boom times in less than a month!
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017
SEE ALSO:
Major developers reveal Apple ARKit apps ahead of iOS 11 release – August 29, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
Seems Google is releasing ARCore, a subset of Tango w/o need for all the extra sensors, in response. Most phones released with at least Android Nougat will be able to use it and Google is targeting 100M supported devices. Even if it doesn’t match ARKit, it may just be what is needed to keep ARKit development on its toes.
Apple and it’s developers don’t need to be kept on their toes by having Google alternatives. Apple keeps on it’s toes by thinking creatively and always striving for the best. Things like 3D facial recognition or ARKit don’t get quickly cobbled together as a response to what Google or anybody else is doing, they are the result of years of effort and building on foundations that Apple created years before that.
Time and time again, we have seen Apple launch an innovation and all the ducks seems to be in perfect row with each aspect enhancing each other. You don’t do that by copying others. The only way to get all those ducks perfectly aligned is to quietly work behind the scenes with a long-term vision and then deliver the results only when they are truly ready. You can only do that to your own schedule, not when driven by the schedule of somebody else.
Google’s ARCore is what Google always does. It pretends that it will soon offer the equivalent to what Apple is now doing and will fool many of it’s users and supporters, but if you want it to be properly executed, you need to go to Apple.
You can watch this session from GDD Europe ’17 and make up your own mind as to where ARCore is relative to what Apple is offering with ARKit.
ARCore is not cobbled together either, it is the culmination of years of research that first was implemented in Tango. I believe it is a worthy competitor to what Apple is offering with ARKit. I am just saying that with the competition ARCore will offer, it will keep Apple from relaxing their push into AR. The consequence of Apple’s laxity in the past can be observed today in both Siri and Apple TV.
Google is pushing AR to more platforms including implementing ARCore and ARKit in future Chrome browsers. Apple may have to think about a possible update to Safari to match or risk falling behind in that arena.