“Apple Inc.’s $1 billion investment to buy and produce original TV programming pits the technology giant against Spotify, not Netflix Inc. or Amazon.com Inc. — at least for the time being, according to analysts at RBC Capital Markets,” Trey Williams reports for MarketWatch.
“Apple’s designated $1 billion content spend is small compared with Netflix’s $6 billion, Amazon’s $4 billion and Time Warner Inc.-owned HBO’s $2 billion,” Williams reports. “Lead analyst Amit Daryanani wrote in the note that it makes more sense to see the investment as potentially taking share away from Spotify.”
Williams reports, “Daryanani wrote that if Apple is able to add seven million to eight million paid Apple Music subscribers, it would recoup the $1 billion investment in three years, and given the double-digit growth in music streaming and the roughly 20 million subscriber gap between Spotify and Apple, upside to market share gains could be significant.”
Read more in the full article here.
MacDailyNews Take: Halting baby steps at first (Planet of the Apps) and then dipping a toe in the water (current $1 billion budget) before breaking into a full run!
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Say what you will, but Plants of the Apes was one of the best TV shows of the year, possibly of the last 5 years.
Apple knowed what they were doing and they built the key: the foundation: to High Ratings.
By integrating their breathtaking new Plante of the Aps into AppleMusic, they are definately going to take away people from Spotify.
Think about it. If you use Spotify, how are u supposed to watch apple’s new Billion$ investemts in tV? Get it together Spotify this is the future of musics.
We traveled to Russia last month and my wife tried to pay for a meal at Marriott with her chip card and they required a pin. Her card didn’t have a pin and they couldn’t figure out how to process it, so she quickly set it up for ApplePay. Once she got beyond the set up procedure she saw why I speak so highly of using ApplePay. It became her go-to method for the rest of the trip. I wish more vendors and restaurants in the US accepted it.
It gets to something when Russia has wider acceptance of an American system than America does.