“Apple’s ARKit is something else,” Jonny Evans writes for Apple Must. “We’re seeing early prototypes of new solutions appear super-rapidly, and the retail industry as a whole appears super-excited.”
“Why is retail excited?” Evans writes. “Retailers see money in this. They like money. Specifically, they like your money — and they want you to spend more of it… with them. And they think AR may help them get you to do just that.”
“I spoke with digital transformation analysts, Walker Sands, and they provided me exclusive access to a few stray fragments of data that suggest a move to offer AR support within retailer apps may be the magic bullet retailers have been looking for. Walker Sands asked: ‘Which of the following would make you more likely to purchase products in a physical store?'” Evans writes. “What’s interesting is that virtual reality experiences would make around 12.54 percent of shoppers more eager to purchase products in a store. It is also interesting that just 7.62 percent of potential customers would be more likely to buy things from virtual shopping experiences, but it still shows the importance of enabling consumers to try physical products in the virtual world.”
Read more in the full article here.
MacDailyNews Take: Being able to see a rug or sofa that you’re considering in your actual room with your other furnishings and decor would certainly help close the sale (and keep it closed, i.e. no returns). No wonder retailers are flocking to Apple’s ARKit!
SEE ALSO:
Apple’s ARKit proves the future of augmented reality will be on your iPhone – August 11, 2017
Augmented reality on the iPhone isn’t Apple’s endgame, it’s a means to an end – August 11, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
ARkit is one of those things that will be so transformative that we can hardly imagine now what it will be like in a few years. There are some obvious, immediate uses, but i look forward to the unexpected apps yet to be conceived.
I wonder what Wall Street thinks about Apple having some advantage with ARKit or does it still see a bleak future for Apple. Will AR on the iPhone boost iPhone sales? It’s highly unlikely. Hopefully, AR will be interesting enough to keep iPhone users from straying to another platform. If Apple gets any sort of lead in AR, I just know they’re going to squander it as Android devices end up undercutting Apple’s hardware and it will be another case of Apple giving away market share to other companies. I don’t know how low-cost Android devices with weaker processors are going to manage running AR fluidly, but I’m sure they’ll figure a way to do it on a budget. Alphabet has a lot at stake with Android devices having huge market share. I just know Alphabet will find a way to put AR on low-cost Android hardware.
Wow so negative, whatever we think of Wall Street it is rediculous to think it has a bleak view of Apples future otherwise Apple’s share price wouldn’t be on an upward curve, it would be plummeting to the depths while few in that market ever have Apple as anything but a buy or hold rating. It is after all the world’s most valuable company so if that’s bleak bring it on. And let’s remind ourselves much of that is BECAUSE Apple never goes for market share for the sake of it which is why it makes so much more from its products than the opposition feeding its innate value. So this future you picture is a totally spurious one based on any real facts and objectivity.
Jeez, some people see the glass as half full and others see it as half empty. Apparently in your case the glass is shattered. I’m not really stoked about this technology, but why don’t we give them a chance before we crucify Apple over it.
I don’t know about retailers, sometimes they are G’wad awful slow adopting tech , see iBeacon and Apple Pay
I believe the first big hit with AR would be a game, like Pokemon Go was a hit … imagine dancing CG characters you have to interact with , ‘collect’, on a real street etc….
Perhaps the reason to not jump on every hyped tech is because a lot of them don’t pay for themselves. Remember, brick retailers are struggling to make any money in the face of internet competition. The current buyer in general doesn’t choose his retailers based on what brand of POS checkout terminal is used. Apple has to demonstrate real benefits to the retailer.
Remember how Apple will fail with glass and mortar stores….. cause everyone else did????
Remember how that finally worked out!!!! ??
Go Apple!
I think what IKEA plans to do says so much about Apple’s strategy. IKEA has the same products almost worldwide. You can already easily customize some popular series online. Being able to see that sofa in your own living room, real-size, and change its color on the spot with lighting and shadow, from anywhere in the world and buy it anywhere in the world is going to change everything. Uniformity, simplicity, universality. Ring a bell? Apple… same products worldwide with the same features worldwide for every user worldwide, often past and present. As Steve would say “Do you get it now?” Ask 1,000 other-brand smartphone users when’s the last time they were able to install the latest update and could all use the same revolutionary new software feature? Augmented reality screams for ease of use and universal diffusion to get adoption. I think ARKit, because it’s from Apple and adopted with the likes of IKEA, will change everything for retailers on this front.
really astonishing pics.|