“The AR revolution will come not with a bang but a tape measure,” Jason Tanz writes for Wired. “At least, that seems to be the lesson so far from ARKit, Apple’s new augmented-reality platform.”
“Developers have started tinkering—creating tools that let you see how furniture fits in a room or quickly calculate the area of your kitchen,” Tanz writes. “Compared to the likes of Magic Leap or Google Glass, these apps are simple, almost trivial. But that smallness might be precisely what makes them so potentially huge.”
“Matthew Miesnieks, a VC who led a team researching AR within Samsung,1 calls ARKit ‘the biggest thing that’s happened to the AR industry since it began,’ and he’s not alone in his enthusiasm. By getting AR in the hands of millions of iPhone users, Apple is poised to become the world’s most powerful and popular purveyor of augmented-reality apps. And by opening up its developers’ kit, it’s powering hundreds of experiments into what, precisely, this medium is good for,” Tanz writes. “ARKit apps are more likely to catch on where other, more ambitious approaches have failed. It’s easy to forget, amid all the overheated rhetoric and consciousness-expanding possibilities, but most people don’t want technology to usher them into an entirely new plane of existence. They just want it to solve problems and make their lives easier.”
Read more in the full article here.
MacDailyNews Take: At first, AR will be experienced via iPhone and iPad. Then thru Apple smart glasses, then via contact lenses, and, finally, implanted.
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017
SEE ALSO:
Augmented reality on the iPhone isn’t Apple’s endgame, it’s a means to an end – August 11, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
MDN, don’t mention implants. The readership will have a collective freak out and some goofball will mention 666 and everyone will go wobbly.
I’m sure there are people who will say it’s less expensive to buy a $2 cloth tape measure than to buy an iPhone. Hopefully, AR on the iPhone will be much more than that.
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