“Apple’s iPhone may be ready for its next big act – as a springboard into ‘augmented reality,'” Michael Liedtke writes for The Associated Press. “Apple is hoping to transform the technology from a geeky sideshow into a mass-market phenomenon. It’s embedding AR-ready technology into its iPhones later this year, potentially setting the stage for a rush of new apps that blur the line between reality and digital representation in new and imaginative ways.”
“‘This is one of those huge things that we’ll look back at and marvel on the start of it,’ Apple CEO Tim Cook told analysts during a Tuesday conference call,” Liedtke writes. “Tim Merel, managing director of technology consulting firm Digi-Capital, says he believes Apple’s entry into AR will catalyze the field. His firm expects AR to mushroom into an $83 billion market by 2021, up from $1.2 billion last year. That estimate assumes that Apple and its rivals will expand beyond AR software to high-tech glasses and other devices.”
“Analysts figure that Apple will begin building AR-specific devices, too,” Liedtke writes. “One obvious possibility might be some kind of AR glasses tethered to the iPhone, which would allow people to observe digital reality without having to look ‘through’ a phone. Such a device could ultimately supplant the iPhone…”
Read more in the full article here.
MacDailyNews Take: Yup.
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
SEE ALSO:
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
Or “‘This is one of those huge flavor-of-the-moment things that we’ll look back at and marvel at how short-lived it was.”
cook was smart to shy away from VR which will always be a gimmick trying to find a purpose besides gaming
Nice to see some out there have rather more faith than even a few on here have given the technology. Its going to be difficult to nail it precisely at this stage but this will eventually be one of the biggest technological advances of the modern age. Not that its going to be all positive I suspect.
Aah should have known it, one of those doubters I referred to actually beat me to the post, how unimaginative some can be. Time will tell.
Other figuring out your home floor dimensions…..I don’t see a lot of practical benefit….
google didn’t know what to do with their glasses, now there are bringing out pinching violin,
Who needs real reality, right?
Some competition for the Enterprise AR market?
that effort shouldn’t be too hard to beat.