Later today, after market close, “Apple will report solid results for the June quarter, but media focus will be on guidance clues for the iPhone 8,” Mark Hibben writes for Seeking Alpha. “In a report I posted earlier for Rethink Technology subscribers, I gave my expectations for Apple’s fiscal Q3 results. Apple will post a slight revenue beat, but will meet expectations for EPS. I get the impression that no one will really care. All the attention is going to be focused on guidance for fiscal Q4, since this will speak to the rumors of a delayed launch for what is usually called the iPhone 8.
“There’s a theory going around, propounded by Christopher Mims, that the iPhone 8 is meant to be more experimental, more leading-edge, more aspirational. I agree. My interpretation continues to be that the iPhone 8 (or X as I prefer to call it) was always intended to be a high-priced, limited availability, commemorative model,” Hibben writes. “I believe this was necessitated by the need to not provide too much profit to Samsung, the assumed OLED screen supplier, as Apple develops other sources, such as LG or Foxconn’s Sharp subsidiary. And to ensure that the iPhone 8 doesn’t cannibalize sales of the iPhone 7s.”
“It doesn’t really matter whether iPhone X arrives in the September quarter or later,” Hibben writes. “Apple’s iPhone revenue will mostly depend on the iPhone 7.”
Read more in the full article here.
MacDailyNews Take: We don’t think iPhone Pro (or “8” or “X”) will be quite as niche as Hibben describes, but the iPhone 7s/Plus (we wish Apple would stop with the self-defeating “s” nomenclature already!) will be both overlooked in terms of capabilities and underestimated in unit sales.
Yes
I like your comment. I was going to say the same, but since you beat me to it, I’ll expand on the answer a bit.
Yes, and mostly so when it comes out they can say how big a let down it is compared to the hype they created.
The media is always concerned with Apple’s next iPhone and long may it continue like that because even though some reports are wide of the mark, it demonstrates to the general public which company is setting the pace in mobile phones.
Hmmm. If I had a choice between the media and guns (1st & 2nd amendment) I would take guns in a heartbeat. The media sucks.
This is so wrong. There is no choice between First and Second amendments.
Frankly the Fisrt Amendment protects the Second. Without the 1st, it will be the end of the US Constitution. There’s a reason it’s the First, not that it’s more important, but it was the first considered and that’s important.
You will always have guns, with or without a 2nd Amendment. But you will not always have a voice, without the First Amendment.
Yes, the media is obsessed and I’m not exactly sure why. I’m guessing it’s to grab eyeballs and clicks. I can’t believe most consumers would care that much about it. Besides, the reports are all over the place, so the information seems to be fabricated for the sole purpose of getting attention.
The media is obsessed with any news that gathers lots of clicks on their advertisements.
Compare media coverage of Apple’s iPhone 8 with media coverage of Trump and get back to me.
Yes, they is.