“If anything is clear over the past week, it’s that Apple’s iPhone isn’t slowing down,” Don Reisinger reports for Fortune.

“Over the last several days, a lot of news about Apple has focused largely on the iPhone’s current strong sales and what is possibly and even brighter future,” Reisinger reports. “First, a report surfaced from research firm Consumer Intelligence Research Partners (CIRP) that said that Apple’s iPhone 7 and iPhone 7 Plus sales are soaring.”

Reisinger reports, “It was followed by analyst reports that said Apple’s still unannounced iPhone 8 may ignite a “‘supercycle’ of sales growth because of pent-up consumer demand.”

Read more in the full article here.

MacDailyNews Take: We’ll see how iPhone sales as a whole really performed when Apple releases Q317 results along with Q417 guidance on August 1st.

CIRP: Apple iPhone attracting more Android switchers; 81% of U.S. iPhone sales are iPhone 7/Plus models – July 25, 2017
UBS sees massive pent-up demand for Apple’s next-gen iPhones – July 25, 2017