“With the smartphone industry slumping while it waits on iPhone 8, later is better for Apple,” Jonny Evans writes for Apple Must. “And right now we can see a range of different strategies it is about to put in place to set the stage for iPhone’s future.”
“it is interesting to note that, with the exception of Apple, the entire smartphone industry has stopped purchasing new processors while they wait to take a look at the new iDevice,” Evans writes. “This implies manufacturers will hold off on new product launches until they see what the new Apple range actually is, what features are available, and how much they cost.”
Evans writes, “Indeed, in this context the later Apple leaves it before announcing its new device, the better, as competitors won’t want to introduce anything new until they know what they are up against.”
Read more in the full article here.
MacDailyNews Take: The vast majority of iPhone users will simply wait for the OLED “iPhone Pro” regardless of when Apple makes it available. Unlike fragmandroid settlers, users of real iPhones are extremely loyal. For now, we are perfectly content to wait for Apple as our still stunning Jet Black 256GB iPhone 7 Plus units remain unmatched in speed, security, privacy, and ease-of use.
SEE ALSO:
Ahead of Apple’s seminal ‘iPhone Pro,’ chip demand from the wannabe phone makers slows – July 24, 2017
I own a lot of Apple Products.
2 older iMacs, a few even older PowerMac models, have 4 iPad models dating back to 2010, as well as a very old and a 6th gen iPod Touch.
So, it’s not like I am not willing to pay the price for Apple products and computer, but I just could never bring myself to pay the more expensive price for an iPhone!
The new iPhone 8 is going to be $1000 plus?
I think the iPhone, over time, has become an expensive Apple branded status symbol, now!
The demand seems to be there, but I can justify a new Mac, MacBook or iPad than I can an iPhone!
While Android is the mobile equivalent to Windows (with similar flaws and security issues), in this case, I would rather pay for much less expensive smart phones on the market and deal with those issues (as long as those issues aren’t setting fire to my person, home or car, of course…refrencing all of the issues Samsung has been having with mobile device batteries, these days).
I just think the iPhone has become waaaay overpriced and I don’t want to locked into some cell/data plan to finance a MOBILE PHONE for the next 2, 3 or 4 years of my life.
The iPhone is very well engineered and design, but I have never seen the “value” of paying the price to ever own one.
I am, probably, not Apple’s target market for the iPhone, anyways.
I use my iPads and Macs A WHOLE LOT more than I use my Android phone.
I really like the Apple Watch, too, but until Apple allows it to pair with other iDevices other than an iPhone, I won’t be owning one of these, either.
I’ll have to “settle” for other 3rd party smart watches that allow pairing the other Apple mobile devices.
Besides great engineering..
Nothing can come close to touching the Synergy between Apple products and Apples Ecosys and Security.
By using other brand names for a few dollors less one will be disjointing and fragmenting this beautiful synergy which is where the real value of Apple products are.
Granted .. not everything Apple is the best at this point.. like AI, TV.. some UI issues, some services… some ridiculous accessory designs ..etc…
But put all the good and not so good together…. the net result is an unmatched harmony in ecosys no one else can come close to offering … then add security on top.
Pardon my grammer… no idea why i wrote ‘touching’😖 …..I meant ” nothing can even come close to to the Synergy between Apple products ….”
Apple is simply taking advantage of supply and demand. New technologies are in limited supply, so they command a premium price. In three years, the OLED iPhone 8 will be commonly available and scale of production will allloe it.
Don’t take the rumors of price increases as gospel.
I believe the new iPhone “X” will START at $899 (64GB) and max out at $1099 (256GB).
Those prices reflect a $130 price increase, which when considering the greater COGS is reasonable.
Then again, you don’t have to upgrade to the iPhone “X”. You could purchase the iPhone 7S, or iPhone 7S Plus for up to $430 less and still get the most advanced (excepting iPhone “X”) handset on the market.
Well, you use it a couple of years and the deprecation isn’t so bad.
That said, I got my current 4S for free from my provider (the release of the 5 was imminent).
Since my company switched, the new mobile phone operator isn’t going to give me a repeat of that deal.
So, I’ll have to buy outright. Which will be painful.
Another option is to buy new every years and sell the old one shortly before or after you have the new one.
That also keeps deprecation to a minimum. I know someone who used to buy the latest one every year and give away the previous one to family-members.
its not the iPhone 8 thats going to be that expensive – its the iPhone X- but that doesn’t come out till next year .The 8 they haven’t talked about prices yet . plus at this point its all a guessing game. Apple won’t talk about anything till its released
> “I don’t want to locked into some cell/data plan to finance a MOBILE PHONE for the next 2, 3 or 4 years of my life”
You won’t be, at least in most countries. While the US market took a while to adopt the pay-as-you-go model, it’s now here. You an finance the phone purchase or pay up-front, and then just sell the device later if you don’t like it. It won’t fetch the original purchase price, of course, but if you keep it for 2 years and it depreciates to $600, you’ll have spent around $200/year. That’s less than it used to cost to buy a subsidized iPhone (where the subsidy was recouped by the cell carriers over the course of 2 years. Lock-in is basically gone now, with the exception of “device upgrade fees” that carriers foist on us all whenever we switch devices.
Do I need a snazzy nano-computer for phoning? Or do I plan to abandon all devices ‘xcept the phone? Then an iPhone is a good choice. For humd-drum usage an oldie BB Z10 still does it for me 🙂
Sure it would be good strategy to pound your competitors, but just take care of and be consistent with your existing customers/upgraders and the rest will take care of itself. Keep the choir happy and others will join the choir. I’m one of many who will now just be happy to buy the iPhone 7 a little cheaper around Christmas.