Dwayne ‘The Rock’ Johnson stars in Apple’s new long-form ad ‘The Rock x Siri: Dominate the Day’

“Dwayne ‘The Rock’ Johnson put another project on his plate: advertising for Apple,” Julia Zorthian reports for Fortune.

“His busy schedule is the subject of an Apple ad that just dropped, titled The Rock x Siri: Dominate the Day,” Zorthian reports. “It may only last 3 minutes and 45 seconds, but Johnson teased the ad as the ‘biggest, coolest, sexiest, funnest (is that a word?) movie ever’ in a tweet on Sunday before its release.”

Zorthian reports, “Watch the new ad [below] to see Johnson circle the globe to knock out items on his to-do list, all with the help of Siri, Apple’s voice assistant.”

 
Read more in the full article here.

MacDailyNews Take: When you have virtually unlimited funds, you might as well spend them. It’s good to see Apple promoting Siri, that’s for sure! It makes perfect sense for Apple to work on bolstering Siri’s public image as much as possible ahead of HomePod’s launch later this year.

Looks like there’s more to come, too:

 
And, yes, “funnest” is a word.

21 Comments

  1. He has come a long way from wrestling for chump change in Memphis on WMC TV 5 wrestling back in the day. Here is his first paid wrestling gig. Quality is crap, but I think I read he got paid like $25 bucks for the match.
    Something tells me Apple paid more.

  2. its great- but the reality is if you ask siri most of those things she says she can’t answer that and gives a list of what she answer .So does he have a new Sirir

    1. Probably its the new siri that will launch with ios 11..
      At list I pray it is.
      Apple AI needs a massive boost… its way behind the competition … truly hope ios 11 brings it up to par .. though (i hate to admit ) it will be hard to beat Google with the massive amount of data they have and collect.

  3. He’s a known Rightwinger. I don’t go to movies directed, produced, or starring Rightwingers. This is my contribution to not patronising bad politics.

    1. Hell Nancy, if we sane people didn’t watch movies starring left wing liberals Hollywood would take one heck of a hit financially. Get over your self-righteous, holier than thou bullshit attitude.

    2. In the old days I would be considered a liberal but with the ultra left sinking so far down the horizon, I guess I’m centre now.

      Remember the recent ultra left hysteria over Wonder Woman, accusing Gadot of being ‘too thin and good looking’ and the movie was ‘FAT SHAMING’ (i.e making fat people uncomfortable ) … ?????

      here is
      Clint Eastwood’s take :

      ““(S)ecretly everybody’s getting tired of political correctness, kissing up. That’s the kiss-ass generation we’re in right now. We’re really in a pussy generation. Everybody’s walking on eggshells. We see people accusing people of being racist and all kinds of stuff. .’

      1. The “ultra-left” are no more relevant as a picture of most leftists/progressives than the spittle-flecked ravings of Rush Limbaugh with his lizard people and “you can smell the brimstone” is indicative of most conservatives.

        Trouble is this anti-PC stuff has gone sooooooooooo way overboard to defend being a racist and/or misogynist and/or simple blowhard jerk. Yes, nit-picking about every little word they don’t like is stupid. But to deny every criticism, even of murderous behavior, as being “PC” is sick. The counter to PC is NOT to declare all racist and sexist pigs beyond criticism.

        Criticize the paricular instance of PC. Don’t try to pretend racism and sexism don’t exist.

        1. Clint Eastwood would have made a better president than Donald Trump. He had actual experience in politics, running for mayor of Carmel, California, and won on a pro-business platform. He has directorial experience, which Trump lacks big time.

          Trump is trying to direct a sequel to his reality-show masterpiece, The Apprentice and so far – it sucks. Because he is trying to direct instead of just being the star. He just doesn’t “get” direction, which is very common among actors that try their hand at it, and fail. Eastwood is one who does “get” it, has proven that he gets it, and still has acting chops but knows when to turn over a scene to a better actor than him.

          Clint Eastwood is a man to be respected for standing up to the same sorts of social idiocy that Donald Trump does, but a man with the common sense to keep his mouth shut about the physical appearance of world leaders, as if they were celebrities on the Hollywood red carpet. Being a gossip and a tattle does not improve any president’s ratings. Trump once knew that and forgot it.

          Maybe it’s old-timer’s disease, or maybe winning went to his head like cold ice cream, who knows, but it’s disappointing. He needs evocative speech writers like William Safire, too bad that guy is dead. Speech writers can salvage a crappy presidency. Unfortunately Trump prefers to speak for himself. Tht might not be the best thing on any given day.

        2. the replies to my post proves my point.

          @John Smith

          ” But to deny every criticism, even of murderous behavior, as being “PC” is sick. ”

          go and look at what I wrote, I never implied anything like that. I only talked about extremism.

          and 2nd Mate gets up voted and me down voted when he talked about disliking Trump (although he said he liked Eastwood)
          Note I ONLY quoted Eastwood and NEVER mentioned Trump one way or another. But people will down vote me without thinking ASSUMING I like Trump or something (because I criticize EXTREME left wings ? ) .

          See people today are extremists, they don’t look at positions or FACTS or merits but just whether you are ‘pro or anti Trump’ etc …. i.e they are not even ‘hearing the positions or facts ‘ about anything anymore (anybody for example who likes Trump — which I never admitted to btw — HAS to be wrong on EVERYTHING . Shit, a Trump supporter chef would be assumed not to know how to hard boil and egg… )

          the only way you can actually factually down grade my post is that you DISAGREE with me and think that things like ‘the Wonder Woman movie was horrible as it was FAT SHAMING’ (look at the FACTS of my post) and all those protesters complaining about that were right…

          in which case LOL.

  4. Please, please, please Apple sign The Rock to do an original action series. Lotsa sinister plots to be foiled, menacing foes to be trashed right proper, filthy secrets to be exposed to daylight and adoring fans to be thrilled. 💝

  5. Well… He seems like a polite gentleman in real life but that was a waste of 3:45 that I hardly found to be amusing.

    He’s been said to be pondering a run for the White House.

    The Rock as the future.

    Say it ain’t so…

    1. Why not? He’s likable, has good delegation skills, gathers amazing people around him, has great presence and won’t be ‘bendy’. I’d vote for him if he ran. Despite his physique, he would be a type of leader you want to follow not because you are intimidated, but because you know he can and will return the trust you place in him.

      1. It is said that Vladimir Putin shows off his abs to feed the Russian passion for strong, manly leadership. Surely, Dwayne Johnson would beat him at that game. Cold War 2.0?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.