“Verto Analytics conducted a Smart Poll of current Windows owners (among U.S. adults, ages 18 and above) and asked them if they planned to buy an Apple as their next computer (either laptop or desktop) in the next 6-24 months,” Connie Hwong reports for Verto Analytics. “We also asked current Mac owners about their intentions to switch to a Windows machine within the next 6-24 months.”
“Nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer,” Hwong reports. “However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months.”
“Of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac: 20% of respondents intended to switch. Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: about 14% of these respondents intended to switch,” Hwong reports. “However, a further drilldown shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.”
Read more in the full article here.
MacDailyNews Take: And those 2% of current Mac owners who don’t intend to buy a Mac as their next computer are switching to iPad Pros. (smirk)
SEE ALSO:
More good news for Apple: Ransomware epidemics mean thousands of enterprises must upgrade fast – June 28, 2017
The Microsoft Tax: Rapidly replicating Windows PC worm spreads as experts try to limit damage; Macintosh unaffected – May 15, 2017
The Microsoft Tax: Leaked NSA malware hijacks Windows PCs worldwide; Macintosh unaffected – May 13, 2017
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
USB Kill 2.0 can destroy any Windows PC in seconds, Apple Macintosh unaffected – September 12, 2016
Apple Inc., the enterprise IT company – December 15, 2015
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Now we know why IT support hates Macs (hint: Windows PCs = job security) – October 19, 2015
IBM: Corporate Mac users need less IT support than those stuck on Windows – October 18, 2015
Just 5% of Mac users at IBM need help desk support vs. 40% of Windows PC sufferers – October 15, 2015
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
