Phil Schiller on how Apple’s trying to spark more app innovation

Apple has announced an overhaul of the App Store, coming in a software update this September.

Apple SVP Phil Schiller tells Laurie Segall why he’s more excited than ever about the developer community.

There’s no part of our life that isn’t touched by apps now… The growth of the app developer economy is, I think, a potential driving force for our whole economy in America and in other countries around the world… You create schools around the world where you teach young developers to get started and help them. We’ve now set up one in Italy. We’ve got a new app accelerator we’ve just opened in India. — Apple SVP Phil Schiller

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Read more in the full article here.

MacDailyNews Take: Remember when iPhone only supported “amazing Web 2.0 and AJAX apps?”

MacDailyNews Note: The all-new App Store will be included with iOS 11. The developer preview of iOS 11 is available to iOS Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users later this month at beta.apple.com. iOS 11 will be available this fall as a free software update for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th generation. For more information, visit apple.com/ios/ios11-preview.

SEE ALSO:
Apple unveils all-new App Store – June 5, 2017

9 Comments

    1. Exactly! But in the money.cnn.com video interview with Phil Schiller, he never uttered any form of the word “try,” nor did any of the developers interviewed. “Try” was a gleeful invention of the headline monkey at CNN. Btw that app Zombie Gunship looks awesome.

  1. my problem with IOS is that there are too many uncommitted ‘amateurs’ making apps ( “I’m 13 and I got 15 apps in the app store”). As most of these ‘developers’ have no infrastructure , I found that bunches of apps are useless, besides not having functionality claimed, they also have no manuals, no updates for bugs and no one to answer questions. these developers are not really committed, have no funding and no long term plans for their apps (aka ‘junk’ ). If you commit to them for pro work and then find the next OS update breaks it you might find your files etc bricked and useless.

    yeah , we might complain about big software companies like Adobe and their greed but when I use Photoshop it works, there’s manuals, tons of help videos, and help desk. And I know Adobe is not going broke and gone tomorrow and I can still access my files.

    Software to me is useless without the ‘support’ part and too many iOS apps fall into that category. And there’s no ‘trial’ apps. You buy it you own it.

    I want Schiller to fix that ‘support’ ‘developer commitment’ issue first before harping on innovation. Like don’t approve apps that don’t even have a one page ‘how to use it’ FAQ…

    1. Maybe the solution is for Schiller to set up a separate “Pro” store curated by a panel of professionals, leaving off the other half-million apps and games. There are clearly two classes of users today, serious and casual. Catering to the latter has made Apple wealthy, at the expense of superusers and developers who made them what they are. Intellectually I understand that, but personally I resent it.

      1. Doesn’t the price charged already largely reflect the difference between ‘pro’ and ‘casual’ apps?

        Obviously price alone is no measure of quality, but a reasonably price and largely positive series of reviews will usually be associated with pro quality apps.

        Arguing against what I have just said, Pixelmator is a great example of a cheap app with pro qualities and pro levels of support.

        1. Sure, of course. I was only half-serious. “Underpricing” a well-made, competitive app seems to be an emerging strategy to seize market share right out of the gate and erode the edges of a pro audience for establishd software. It can work if the quality and support are there and the developers achieve sufficient volume. Pixelmator is a great example.

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