Apple just proved they’re not done with traditional computers yet

“Apple isn’t messing around when it comes to laptops and desktops anymore,” Daniel Howley writes for Yahoo Finance. “The company, which has long been criticized for not updating its MacBook and Mac line of products to match competitors, made that clear on Monday at its massive Worldwide Developers Conference.”

“CEO Tim Cook and company revealed sweeping performance improvements to its MacBook, MacBook Pro and iMac lines, as well as an all-new iMac Pro for professional[s],” Howley writes. “In other words, Apple is finally taking the desktop and laptop seriously again.”

“Apple left its last-generation Mac Pro out in the cold for so long it seemed like the company might never give its most powerful desktop any meaningful improvements,” Howley writes. “But the company threw that doubt out the window at WWDC with the debut of the iMac Pro. A beastly machine, the all-in-one Pro packs a 27-inch 5K resolution Retina display and can be outfitted with an 18-core Intel Xeon processor, 128GB of RAM and a 4TB solid-state drive. Those numbers are just ludicrous.”

Read more in the full article here.

MacDailyNews Take: MacRumors’ Mac Buying Guide which for the longest time had “Don’t Buy” stamped across most Mac lines, now has four Mac lines listed as “Buy” (MacBook, MacBook Air, MacBook Pro, iMac) with only the Mac mini and hopelessly outdated Mac Pro left out in the wilderness.

30 Comments

    1. Check the post-WWDC reports – the Mac Pro is still in work, as promised. The iMac Pro is a pathfinder for the Mac Pro, in my opinion.

    1. Apple has stated officially and multiple times (even officially again within the last few days) the Mac Pro line is not dead and a major update and redesign is coming in 2018. To say otherwise is either naïve or a lie. (Or are you saying that Apple execs are explicitly lying to the press and its customer base?)

      I’m just hoping it will be more of a beast than the fully maxed out iMac Pro with the ability to swap out almost every major component after purchase.

    2. Prove it, brainless!

      Sorry, I have limited patience for fantasy posts that have zero proof and don’t keep up with current official Apple press releases and media stated positions.

      Go back to your basement …

  1. The most I’ve heard about the iMac Pro is that its initial cost is much too high and that nobody in their right mind will buy it when they can build a comparable Windows PC for half the price and upgrade it forever. It seems as though the only thing people are interested in is getting a more powerful computer for far less money if that’s even possible. I’m guessing customer service isn’t much of a selling point for products.

    I’m surprised the MacMini was completely ignored. I believe that’s the only Apple computer that can’t do 4K which is something I’d want when I get my next HDTV.

    1. such balderdash, you cannot upgrade that PC box as much as some would have us believe. Heard that line so many times, and then you ask them, “So what upgrades did you put in it?” Usually the answer is none because you run into limiting factors like bus speeds. Fancy new processor on an old bus? Why bother? Get a new m/b maybe, but then u only save the cost of a case, and maybe a power supply. Can upgrade and do upgrade, two different issues.

      1. Wrong. The upgrades that most are speaking about are concerning: Memory, Video Cards, and SSD drives. Those are the most cost effective PC upgrades you can do. A major upgrade like the mobo, is not really an upgrade in itself, but a new computer. The problem with the iMac is once you pluck done that fortune, you are pretty much done, unless you want to go with external devices. PCs are still more cost effective for most Pros.

  2. At no point did Apple ever claim they were done with desktop Mac line. That’s just impatient customers saying so without sufficient appropriate evidence. If we were to use their logic, Apple has decided to discontinue the iPhone line because they didn’t bring it up at all at the WWDC 2017. But we know that they will dedicate a future event to the iPhone on some later date. Be patient!

  3. Note the two left in the Cold are headless.

    I think the whole come to Jesus meeting promising a new Mac Pro was a ruse. If Apple wanted to drop a new workstation it could do so very quickly, and that is not what has happened. I think the iMac Gamer (not Pro) edition was the intent all along. If it sells well they will let the promise of a new Mac workstation fade away like a fart in the wind.

    IMHO the iPad Pro -if done right and with a lesser amount of greed- could supplant the laptop for many, but of that segment a significant number will still want and need a Macintosh. My preference is a headless Mac with the display of my choosing. My complete preference is a workstation that I can expand, customize or upgrade when I damn well want to.

    Apple wants to sell you a throwaway box that you have to replace every two years like a cell phone. They apparently have zero interest in people who buy a high priced workstation and expect to keep it about as long as they do a car (4-5 years). If I am dropping $5,000 on a desktop computer, I had damn well better be able to drop in a new Graphics Card, Memory card or other expansion.

    1. It’s quite possible the reason the Mac Mini hasn’t been updated is BECAUSE of the Mac Pro. They may be planning (just a wild guess) to make them tandem relatives more closely as a Mac Pro and Mac Pro Mini, evolving the Mac Mini into a better niche since most don’t need just a headless Mac (having portables, iPads and iPhones) but a headless Mac with ability to act as a powerful server, etc. and work with better monitor like say – a new 5K Apple Monitor?.

      Many would applaud that development and show Apple at last taking the pro reins back.

    2. I really appreciate your take(s) on things, DavGreg. Maybe it’s because they echo mine (and my inherent narcissism chimes), or maybe it’s because they’re refreshingly honest and seemingly accurate. It’s definitely because you write well, but you also have plenty of poignant and probably prescient things to say. 🙂 [apologies for the excessive alliteration…]

      I don’t think you, I, or most everyone here would be here if we didn’t have a deep love and affection for the Mac and the Apple ecosystem. But similar to one who loves her/his country, just not those leading it, criticism is important and essential. Especially within the family.

      To some degree we’ve all willingly, even happily bought in to the Apple myth, the propaganda that Apple knows best. It’s been pretty cool to be on the winning, comeback team, the “I-told-you-so” guys, as Jobs brought Apple out of a tailspin in the late 90’s to the number 1 company on the Dow. Sure, there have been some missteps along the way, and Apple has always loved its margins and profits, the highest in the industry by a factor of 3-9 times that of others in the space. But much of that didn’t bother us too much. And even as our PC brethren laughed at Apple RAM upgrade prices, we didn’t flinch too much because Apple was building something beautiful, something elegant, something powerful that would LAST.

      Remember? THAT was the argument. Pay more, but you won’t be hobbled by viruses and you’ll have a machine that can easily clock 7-10 years with simple upgrades. Remember?

      But that changed sometime in the past decade when Apple chose thin, over practical, sealed over upgradeable, glue over screws…

      Perhaps as it has become the richest company in the history of the world, Apple has become a prisoner of its stock price? Perhaps, the death of S.J. was truly the death of vision as an affable, Southern, supply-line guy tried to fill those size 19 Air Jobs shoes? Perhaps Jonny Ive’s brilliance needed SJ’s choke chain to keep him from prioritizing form over function?

      Who knows?…

      But I think you’re right. Eventually, the ridiculousness of paying many times more than the market price for something that’s not upgradeable, not “pro,” no longer can offer longer term relevancy will come back to bite sales and become its own self fulfilling prophecy. High end Macs won’t sell well enough because they’re overpriced, sealed, not upgradeable, disposable units. Filmmakers, music producers, graphic designers, scientists and many, many more are simply not willing to get a new system every 3 years like they’re replacing an iPhone. Will Apple take this same approach with cars, or can we expect the rumored Apple car to last as long as a Toyota?…

      The long delay for the MacPro is pretty silly.

      I get that Apple will probably never return to the brilliance of the “cheese graters (and in all fairness, they were needing some design tweaks in terms of weight, heat, and dust bunnies),” but it seems clear to me that modular, if you’re truly serious, is the way to go. Stackable, Mac mini-esque PRO units (each with monster Apple margins on them) is an easy path to take that shouldn’t take years in development.

      The trash can MacPro is stupid and ugly on so many levels that I won’t even attempt to say why, but I can’t even think of a drug that Jonny could have been on when he designed that thing. All of the fun drugs would have had him building a Rube Goldberg machine over that toilet brush holder. How do you mess that up? It would be SO FUN to design a new MacPro and all I can think is that Jonny just wants to think different for the sake of contrarianism and nothing more.

      The “iMac Pro” is an oxymoron as long as everything is sealed and not upgradeable. Apple wants us all to be forced to buy RAM, and HDs, Graphic cards, and all of these parts that THEY buy for pennies on the dollar from other companies, from Apple (at 10 times the consumer market price). To do that, they should honor the old treaties that stated clearly, “you will pay more, but it will last many times longer, be safer and have fewer breakdowns on the road.”

      Sometimes it feels like Mac lovers are screwed and just waiting to be herded onto Reservations with little choice but to sign duplicitous treaties crafted by the big white Apple…

        1. GoeB, if your Tweet-lovin’, short attention span can’t handle it, skip it. Especially if you can’t tell it’s actually very ON topic. Of course, you won’t do very well on the test if you don’t take notes during the lecture, but we all still have the illusion of free will. 😉

  4. i think cook the salmon pushed the mac pro into next year was to see how the sales of his versions of mac pros would go. a visionary he is not. Maybe he should try getting the social out of his ass and put the loyal apple customers first again.

  5. i think cook the salesman pushed the mac pro into next year was to see how the sales of his versions of mac pros would go. a visionary he is not. Maybe he should try getting the social out of his ass and put the loyal apple customers first again.

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