“Apple is known as a secretive company,” Kirk McElhearn writes for Kirkville. “They keep their new products close to the vest until they are announced. Nevertheless, there are lots of leaks about new Apple products, in the months, weeks, and days before their announcement.”
“But this year, there are hardly any leaks. Apple’s annual World Wide Developer Conference kicks off next week, and there have been hardly any leaks,” McElhearn writes. “John Gruber points out, on Daring Fireball, that a story in Bloomberg about the coming Siri speaker takes a long time to present exactly one sentence of news: ‘The iPhone-maker has started manufacturing a long-in-the-works Siri-controlled smart speaker, according to people familiar with the matter.'”
McElhearn writes, “Even when Apple has released important new products, there have been leaks. But this time, nothing.”
Read more in the full article here.
MacDailyNews Take: Except for this not-so-little, legally-necessitated, sort-of leak:
Apple registers new Mac and iPad models ahead of WWDC – May 31, 2017
Everything they are coming out with is so boring that nobody cares? Just a guess.
Go back to Russia, troll.
We’ve heard nothing of software enhancements. Shouldn’t there be rumblings of updates to Siri, Maps, Swift, iOS, MacOS, Homekit, Healthkit, ResearchKit, iCloud?
All the leaks are coming out of the supply chain. It appears TC and Co really have clamped down on secrecy internally but they can’t control what they can’t control.
They had all the leakers “taken care of”
Too busy working on leaks in the White House
If Apple has figured out how to return to Steve Jobs’ goal of complete and utter secrecy, then I say good on them!