“The release of Final Cut Pro X back in July 21st 2011 certainly polarised the post production industry,” Peter Wiggins writes for fcp.co. “Now a feature length documentary from Brad Olsen tells the story of how the world’s favourite NLE changed overnight and how the industry did or didn’t accept the new version.”
“During NAB last month we did a private screening a 15 minute preview of my documentary at LumaForge’s Faster, Together Stage. The room was packed with many important people who were all curious about what this kid from Utah had put together,” Olsen explains. “After the screening the general reaction I felt was that I had exceeded their expectations.”
“Naturally being in a room full of editors meant that I did get a few notes, but everybody was very positive about it and I appreciated all the valuable feedback!” Olsen explains. “Now we’ve released the first trailer…”
Read more in the full article here.
MacDailyNews Take: This is one doc we’ll definitely be watching!
Is all the noise we’re hearing today really coming from Final Cut Pro users who still have their previous Final Cut version(s) and already know how to properly and rationally submit feedback to Apple?
Or is it coming from non-Final Cut Pro users who see the $299 writing on the wall and realize that they’ll soon very likely have to learn something dramatically new and different from outside their comfort zone? Apple’s previous Final Cut Pro versions have not stopped working, nor has Apple stopped work on FCP X – in fact, they’ve just started working with a paradigm-shifing, extremely strong and powerful foundation upon which to build. Have a minute of patience, please. I heard the same sort of whining when we went from Mac OS 9 to Mac OS X and some had to be dragged kicking and screaming. People stopped crying over Mac OS 9 in short order, too.
Or do perhaps some editors feel a little bit threatened that “non-pro” users will be able to edit so well for so little? And/or perhaps it’s coming from Apple’s now price-demolished competition who simply cannot crunch their numbers and make them come out profitably if Apple is going to offer Final Cut Pro X for $299? – SteveJack, MacDailyNews, June 24, 2011
SEE ALSO:
Apple’s Final Cut Pro X hits 2 million users milestone – April 26, 2017
Apple’s Final Cut Pro X product team return to the spotlight after 5 years – December 14, 2016
A week editing with Apple’s new MacBook Pros and Final Cut Pro X – November 21, 2016
Apple releases significant Final Cut Pro X update – October 27, 2016
PC Magazine reviews Apple Final Cut Pro X: Editors’ Choice – June 15, 2016
The BBC adopts Apple’s Final Cut Pro X – September 4, 2014
Happy 3rd Birthday, Final Cut Pro X – June 20, 2014
Pushing Apple’s new Mac Pro and Final Cut Pro X to the limit (with video) – March 21, 2014
The first 24 hours with Apple’s new Mac Pro and Final Cut Pro X 10.1 (with video) – December 20, 2013
Apple aims to win over video editors with new Final Cut Pro X marketing push – March 28, 2013
Ultimate Mac: Building the Final Cut Pro X dream machine – November 9, 2012
Final Cut Pro X gets significant update with new features and RED camera support – October 23, 2012
PC Magazine reviews Apple’s Final Cut Pro X 10.0.3: Editors’ Choice for high-end video editing – February 7, 2012
Apple significantly updates Final Cut Pro X – January 31, 2012
Editor Walter Murch is feeling better about Final Cut Pro X – November 8, 2011
Apple releases major Final Cut Pro X update; debuts free 30-day full version trial – September 20, 2011
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011
Wow. Randy Ubillos is real!
Premiere Pro imports many more file formats than FCPX. Pro file formats. So when FCPX doesn’t have all the pro advantages it just looks like a very good hobbyist NLE app. It’s not just all about ProRes, as great as ProRes is. I would hazard a guess more pro users are switching to Premiere Pro than FCPX. It’s Avid who’s becoming the endangered overpriced species.
Apple has greatly expanded FCPX’s professional features in the last few years, including the possibility to use plug-ins for importing obscure file formats, so this software deservingly experiences rapid popularity growth with millions of professionals using it.
I am not a pro, Fesarius, so I am simply positing an opinion from the sidelines. But your post is unclear on why you consider FCPX to be a hobbyist NLE, other than the number of file import formats.
It is nice to have a lot of options for file import/export. I bought and used GraphicConverter for years because of its ability to open almost any graphic file. But, in reality, I only used a small fraction of the available file formats.
With respect to FCPX, it is reasonable to expect it to be capable of importing all of the common pro formats. And DErss stated that plug-ins are available to handle more obscure file formats. And some pros, I would thing, operate in a business where the file formats are controlled and this is not an issue at all.
I have no problem with valid criticism of any Apple product. And I always thought that Apple did a very poor job of handling the transition to FCPX. But I would like to understand the real issues.
When does Apple ever respond to feedback. There is a feedback black hole but who knows whether anyone at Apple pays any attention. You’d never know from the product.
I’d have to agree. Having used Apple products for over 30 years, feedback has been practically nonexistent. It’s only been in the last few months when I started receiving acknowledgments from Apple that a problem I reported on Maps has been corrected.
For me, I still don’t find any feature in FCPX compelling enough to switch. Plus when I run FCPX, a huge number of 3rd party plug-ins still aren’t visible because FCPX isn’t compatible. Conversely, when I load Premiere, all my expensive plug-ins are there waiting, and always have been, from day one. If Apple really want me to switch, they’ll have to add something that will make me forget about the early days of killing FCP7, a lack of project compatibility, loss of plug-in compatibility, no multicam editing, etc., etc. It still feels like their attitude is: We’ve finally reintroduced (almost) everything you used to have, so you’re happy now, right?
Pro’s learned a valuable lesson – Apple software is not something you put faith into when you BUSINESS is at stake unless you can live with:
– Uncertainty if the software will continue to be delveoped.
– Information on an upgrade path or future development.
– Informaiton on bug issues or ability of 3d party add-ons to work or be supported.
I love and use many Apple products but they are a CONSUMER company. People who expect them to act like a PRO FOCUSED company are misleading themselves. They will never tell you if they are end of lifing something. They will not give guidance on future directions and may will anything they make at any time and not even tell you its dead or dying. Before you flame me consider:
Aperature – anyone know how much longer the OSs will keep this BEAUTIFUL piece of software running. I live in fear with each update.
WiFi Routers – Dead or alive? I just hear rumors (just bought a pair of Eero’s)
Mac Pros – They had a meeting with 5 journalists but no dates, no real details, just vague references…
Apple Displays – damn I just bought an LG 5k display that THEY sold me as it looks like they are out of that business.
Stop wanting or expecting Apple to be something they clearly are not.
I think you hit the pro nail on the head Tom. Can pros continue to trust Apple? Based on how they have moved to new paradigms abruptly or issued “Gee we’re sorry about foisting a completely irrational deadend pro design & your only source for a high end Mac on you and with limited upgrades, not enough RAM – soldered in no less, etc.” how can pros truly trust Apple going forward anyway? My unshakeable pro faith in Apple has been rocked and shaken the last two years. The main concession to getting what we really want is using an even less perfect OS but maybe that’s the compromise we’ll have to make to achieve what we need. Otherwise fool me once, twice, thrice, etc.? They need a designated Pro Dept. that LISTENS, and make a loud noise about creating one, to maintain confidence going forward. I am merely waiting on WWDC to see if anything else is said before pulling the PC Workstation switch. Being quiet on this front will no longer serve you Apple. We are TIRED of it.
🙂
What it proves is that talented person with a well written story will rise, I would put up with Apple if the choice is Adobe or Avid.
I am not a Pro user nor a video editor but this will always be my first impression of the changes to Final Cut Pro X:
Tears are coming out of my eyes – from both sadness and laughter.
Yeah… six year old humor is always so hysterically topical.
I’m not an editor, although I’ve done some iMovie editing and played around with FC7, but I am familiar with movie/TV/video production, have subscriptions to industry newsletters, and troll a number of sites devoted to it.
What I find really interesting about many of the negative FCX comments here is that they just don’t jibe with industry newsletters, articles, and reports I’ve read.
Here’s just one example:
http://fcpx.tv/Pages/professionals.html
Yes, Tim Cook disrupted the industry- he drove everyone away from Apple.