In April of this year, Apple and NikeLab launched the limited edition Apple Watch NikeLab. Today, Apple and Nike take their partnership a stride further, with four new Nike Sport Bands for Apple Watch Nike+ in colorways inspired by the Nike Air VaporMax Flyknit “Day to Night” collection.
The “Day to Night” collection celebrates runners whenever they choose to run – at twilight, sunset and everything in between. Each of the colors is inspired by a shade of the sky, from dawn to dusk, and allows runners to – for the first time – make a statement by matching their Apple Watch Nike+ bands to their footwear.
Nike Sport Bands are crafted from a strong, flexible fluoroelastomer material that is lightweight and perforated for ventilation and sweat management.
The four new Nike Sport Bands are priced at $49 each and are available starting June 1 on nike.com and at select Nike retail stores, and early June from apple.com, Apple Stores, select Apple Authorized Resellers and select specialty stores and department stores.
MacDailyNews Take: Obviously, the Apple Watch Nik+ is selling well.
Our own Space Gray Apple Watch Nike+ units were slightly jealous (more so of the Apple Watch NikeLab band, than these) until they saw the amazingly wide range of Apple Watch bands available via Amazon.
SEE ALSO:
New limited edition Apple Watch Nikelab champions neutral-toned style – April 20, 2017
Isn’t this just wonderful!
And it continues…
More fluff. Less substance.
As a stockholder, I am happy with this “more fluff.” It’s a collboration with another extremely successful company. They use a dime’s worth of plastic and a few other pennys for clasps to make a watch band that sells for $49 – sounds like an incredibly healthy profit margin to me. You can’t knock the small stuff, it adds up. Everyone chuckles at Apple Services but yet it is big enough on its own to be a Fortune 500 company and it is growing very fast. The big stuff will get introduced at Apple WWDC in less than a month and then again in September and October.
And it continues…
More myopic, narrow vision. Lashing out at what one doesn’t understand.
Customization is part of Apple Watch branding. The watch industry has thousands of styles and designs at any given time. People want and expect style options. Apple, Nike, and fitness go back more than a decade. There is a substantial relationship and Apple Watch has a large focus on health and fitness.
Is there any REAL difference between the normal Watch and the Nike version of the Watch?
Other than just colors and a band?
I find new band colors and announcements about band colors a little insulting.