“Apple is planning a worldwide overnight ‘refresh’ of its older retail stores on the night of May 16, according to our own sources,” Ben Lovejoy reports for 9to5Mac. “We understand that this is specifically for older and smaller stores that aren’t suitable for the full redesign we’ve seen in flagship stores.”
“Some stores can’t accommodate all of the new design features, so are instead being treated to a design refresh which has been described as a ‘halfway house’ between the original and new looks,” Lovejoy reports. “While some behind-the-scenes work may begin earlier, the plan appears to be for the new look to be revealed when stores re-open on May 17.”
Lovejoy reports, “Angela Ahrendts last month talked about redefining the role of Apple Stores as ‘town squares’ where people meet to learn, engage and socialize.”
MacDailyNews Note: An example of the redesign as applied to a typical Apple “mall” store is Apple Crossgates (Albany, NY) which has already been refreshed:
I guess that means the Burberry Bitch will add T-Shirts, jeans and Belts taking way little space is used for Macintosh Computers. And the inevitable 6 miles of tables with iPhones that can be bought at places as exclusive as Was-Mart and Target.
Form follows function has been replaced by Fashion- first, last and always.
How about refreshing the Mac line instead? Oh wait…..
How ridiculous refreshing stores that have nothing worth selling
“A place where people meet to learn, engage and socialize.”
Just not a place that sells a Mac Pro, Mac Mini or iMac currently worth having.
I hope that this ‘halfway house’ phrase did not come from Apple’s official PR announcement.
Who says that Apple doesn’t innovate anymore huh, an overnight refresh, that’s the most exciting thing they’ve done for ages……unfortunately! Yawn
I guess that means the Burberry Bitch will add T-Shirts, jeans and Belts taking way little space is used for Macintosh Computers. And the inevitable 6 miles of tables with iPhones that can be bought at places as exclusive as Was-Mart and Target.
Form follows function has been replaced by Fashion- first, last and always.
Phoning it in, the new Apple way. No exciting new products, gotta get people in the stores somehow.
For some reason, that picture reminds me of a Microsoft store!
😀
Thats because it’s empty.
Now THAT’S funny!
Maybe they could show free previews of Planet of the Apps on the Big Ass Screen. I bet that would pack em in.
Since Apple HQ is now ON another planet where the upper crust life is soulless, uncaring and no longer hungry that makes sense.
Apple desperately trying to substance with “style”.
Angela Ahrendts has morphed into a female version of Tim Cook.