“Steve Jobs minted Apple as a top American retailer by designing crisp, modern stores with designs reminiscent of the company’s products,” Jonathan O’Connell reports for The Washington Post. “But as Apple moves to turn its stores into experiences — places for concerts, art exhibitions and photography classes — the tech giant has begun to pursue distinctive, yet familiar, buildings its customers might admire as well.”
“In the District, the company has set its sights squarely on the Carnegie Library in Mount Vernon Square,” O’Connell reports. “Apple officials say they plan to restore the building to its original grandeur and outfit Carnegie as a place to hold a slate of free, open-to-the-public concerts, art exhibitions, workshops for teachers and coding classes for children.”
“‘This is a way of creating a reason to come to the store, to touch and feel our products, but also to have an engaging experience with someone who is passionate about the same thing,’ said B.J. Siegel, Apple Retail’s senior design director,” O’Connell reports. “Finding historic buildings with stories rooted in their communities are part and parcel to the experience Apple is trying to create, Siegel said. The company in recent years has opened stores in a former restaurant bay in New York’s Grand Central Terminal, a Depression-era brick storefront in Brooklyn and a 130-year-old former bank in Paris.”
Read more, and see the proposed interior of the store, in the full article here.
MacDailyNews Take: That one’ll be palatial!
[Thanks to MacDailyNews Reader “Ladd” for the heads up.]
just as well, DC denizens are illiterate anyway.
“Stay woke!:
Longtime residents of DC proper maybe, but not true of all the transplants and folks living in the burbs that work in DC. Quite the opposite in fact. While contrary to urban legend, the preponderance of highly educated people (I didn’t say “smart” or “right thinking” people) in the DC region is close to the highest of any regional population in the world. One example before you fall down laughing, but just in Arlington VA, something like 85-90 percent (I forget the exact figure) of all adult-age persons living the county are at least college educated. 9 out of 10. That’s a totally skewed population in favor of professional/higher education.
Add to that, something like 6 of the 10 wealthiest counties in the United States all surround Washington DC. Wealthy doesn’t exactly equate with literacy 1:1, but there is a typical correlation there nonetheless.
Folks can flame on about how terrible DC is (and appropriately so in many cases), but it’s not quite as black and white as folks make it out to be.
Rob, it’s a shithole and you know it.
From a political point of view, it’s undeniably a shit hole. The country isn’t all that well served by what goes on on the political front. It’s just broken. It’s no wonder why we elected someone NOT of the political class. Can’t help but root for the guy who insults every career politician on a regular basis. I used to love politics and the political system…not anymore.
As far as livability and other related factors, living in and near DC is actually quite nice. Even the city itself has been through a bit of a revival the past 15 years. Honestly, it’s not bad…I’d even reluctantly say it’s pretty decent for young folks. I’m still much happier in the suburbs though.