Apple’s highest-ranking female executive, Angela Ahrendts, became senior vice president of retail in 2014 after working as CEO of Burberry.
She has overseen the stores’ most significant redesign since they opened around 15 years ago. See: ‘Today at Apple’ bringing new experiences to every Apple Store.
In an interview (7:48) with “CBS This Morning,” Ahrendts tells Norah O’Donnell how the world’s most valuable company sees the future of retail.
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Direct link to video here.
MacDailyNews Take: As we wrote of Ahrendts back in September 2015:
Cook’s best hire to date. Plus, if he, God forbid, ever got hit by a bus, she could slide right into the CEO position. Of that, we have no doubt. Ahrendts’ track record is stellar. Having two world-class CEOs in the executive suite should give Apple shareholders a strong sense of security. Just as Jobs had Cook, Cook has Ahrendts.
SEE ALSO:
Apple is overhauling its stores, and wants them to be the new Starbucks, says Angela Ahrendts – April 25, 2017
Apple’s retail chief Angela Ahrendts on turning stores into town squares – October 18, 2016
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
doG save us.
Note to Angela: Lay off the bronzer, honey.
Yeah, Drumpf is looking for it.
Tim Cook in drag.
I barfed at the question about Steve Jobs’s footsteps and the disingenuous laughter that followed.
But there’s a giant squid in a click add above that looks about as big as a two large luxury sedans so things are looking up. Geez that thing is huge.
Squids that size give new meaning to multitouch.
That did seems like a fake laugh. Like when she said “everything at Apple has to be simple” and then she rolled her eyes. Come on. Try to stay the course, Angela. Don’t think you can remake the greatest company on Earth. There are only tweaks to be made, not wholesale stuff. And by the way, can we keep the geniuses in the stores too.
I am an Apple evangelist. And this is the first time I have even heard her voice in three years. I thought she was British till I found out she was a midwesterner.
What an empty suit.
Agreed. Bad acting and all. What a canned disingenuous interview.
She seems to have no vision for the future, she claims she is just doing what Apple has always done, except now imitating other retailers that attempt to attract people not because of superior products and service, but because of a living room style atmosphere. That is stupid. There was a time when Apple made more money per square foot than Charbucks ever dreamed of. But thanks to a couple loser retail executives, Apple seems to have given up selling high-margin Macs.
Cook hired Ahrendts because he wanted a fashion executive to set up pretty watch displays in stores. Well that is now done and as we all know it hasn’t accomplished anything that a few college kids couldn’t have pulled off with a semester project. So why the insane pay for such an airheaded bimbo? Just goes to show how out of touch Cook and his executive idiots are these days.
Wow, you would think MDN would be hiding their enthusiastic past support of Ahrendts as CEO-material.
This piece was a commercial, not news.
And the “interviewer” practiced her facial expressions very well.
🤦🏻♂️
Tim Cook’s alter ego.
Interesting to see an MDN Take® from September 2015. In just 19 months, MDN has transitioned from labeling Cook a “world-class CEO” to deriding him as “Pipeline Timmy.”
Apple has 17 executives serving Cook. Which one of them do you claim actually does something during the work week? It’s plainly obvious that their pace of production is lower than it was a decade ago when a real leader was in charge.
Perhaps, in referencing that take from 2015, MDN is telegraphing their approval of Ahrends replacing Cook as CEO.
As for the derision, Cook brought it on himself with his repeated teasing of future unspecified goodies — a tic of his I always thought quite defensive, unnecessary, and decidedly non-Jobsian.
I’d almost swear if Tim Cook had a sex change he’d look like Angela. There’s just something similar in the shape of their faces (to me) apart from both being Caucasians.
Apple discontinued One to One but kept the crappy workshops. Now I’m supposed to tell someone to meet me at Apple because they have a big screen TV…. okay.
just bring back One to One. That was great -so of course this horses ass took it away .I’m not a fan. Angela- its all about the product. The store could be a cave- that really doesn’t matter . She’s clueless