“Apple has dabbled on the fringes of entertainment for years, and is finally launching its first two original reality shows — Planet of the Apps and a Carpool Karaoke spinoff — this spring,” Hamedy reports. “But its overall programming strategy remains unclear, several people in the industry have told Mashable.”
“Even internally, Apple isn’t sure what it will focus on — or who’s going to be in charge,” Hamedy reports. “‘As of right now, there isn’t a structural approach,’ a person in the industry familiar with Apple’s early programming efforts said. ‘There’s been a little bit of a moving target as to what exactly their plan is.'”
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MacDailyNews Take: Same as it ever was. Cupertino’s Keystone Cops captained by Eddy Cue.
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