“So Apple summoned several tech journalists to corporate headquarters this week, and let them in on plans for the Mac, and it’s clear that the 2013 Mac Pro was a big fail,” Gene Steinberg writes for The Tech Night Owl. “Apple evidently totally misjudged the market.”
“This seems strange, considering the original cheese grater model, which offered plentiful space for extra drives, expansion cards, RAM and a pair of CPU slots. In slimming it down, and making all expansion external, did Apple really believe the same user base would be happy with the end result?” Steinberg writes. “If there was ever a case of form smothering function, this was it.”
“Apple Marketing VP Philip Schiller says that Apple has a team working on the next Mac Pro, but it won’t arrive this year. That assumes it’s slated for release next year, but certainly he was buying time to help mollify customers who are feeling abandoned by the company,” Steinberg writes. “In the meantime, if you must have a powerful headless Mac, Apple has cut thousands of dollars off the purchase price of the current Mac Pro, but these are all 2013 parts. There is no support for USB-C and Thunderbolt 3. Apple made it a dead-end machine that will promptly vanish when its replacement arrives.”
Read more in the full article here.
MacDailyNews Take: As we wrote on Tuesday:
Apple’s Mac Pro. Form over function.
Furthermore:
Time for our “theoretical ‘mini tower’ Mac Pro?” – MacDailyNews, December 20, 2016
SEE ALSO:
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015
