What writing a letter to Steve Jobs taught me about Apple’s incredible customer service

“I was a particularly precocious (and insufferable, and annoying, and several other totally accurate adjectives) teenager,” Matthew Hughes writes for TNW. “Like most people of that age-group, I didn’t have all that much time for rules and established codes of conduct, and I always looked for shortcuts.”

“And when my white-plastic MacBook packed up – predictably, weeks after my AppleCare policy expired – I thought about how I could get my laptop fixed without asking the Bank of Mom and Dad for a loan,” Hughes writes. “I vaguely remember[ed] reading about someone who wrote to Steve Jobs with an issue, only for the turtlenecked-kingpin himself to write back with a promise of help.”

“Granted, I also knew Jobs had a reputation for a temper,” Hughes writes. “Anyway, I thought I’d take my chances.”

Read more in the full article here.

MacDailyNews Take: Apple may be a bit shiftless right now in terms of product updates, but they’ve never let up when it comes to customer satisfaction.

22 Comments

        1. You are confused. Customer satisfaction is a common metric that reflects the satisfaction of a consumer with the product they have purchased.

          It has nothing to do with what potential products some might or might not buy, or product lineups of any company out there.

        2. Yes .. and no……..
          In the broader picture its a metic that reflects the satisfaction of those who have adopted the platform as a whole and and invested in it! Including powerusers and pros.. ..
          There Apple has disappointed in a big way.
          Dont know too many pros/power user who feel satisfied with what they have been facing in the last few years.

          But hopefuly Apple has heard all the whining, screaming and yelling…
          and seens soon they may Address the issues .. fingers crossed 🤞🤞🤞

      1. Well….actually yes.
        My wife bought a 2013 cylinder Mac Pro and just after the 1 year warranty period was over, one RAM slot showed as empty. (There were in fact 4 x 8 GB chips installed)

        I took it to a local service company (in South Africa) and after much analysis, they told us we needed to replace the whole CPU board, because that’s where the RAM slots sit. (Nice design work Jony Ive)

        We got the machine back and after a few days, it simply went dead. Next we had to replace some power-related parts but the machine was still faulty. Next they replaced the GPU’s. (The model we have did not have a free replacement programme, as did the big brother model, for failed GPU’s)

        After all that, the RAM still shows random errors and the Mac Pro is back for investigation.

        This has taken over 5 months and during the course of all these repairs, Apple service USA was distinctly unhelpful in general.

        After using Apple products since 1995, I’m hardly happy at this point…

        1. Never needed AppleCare before Apple started making disposable products. Not interested in supporting planned obsolescence now.

          Apple has about a year for a serious MacBook Pro upgrade before I go elsewhere.

        1. Actually, yes, customer satisfaction. It is about people who OWN products, and their satisfaction with those products.

          Not about any other, or future products, which they don’t own.

          I’m not exactly happy that there isn’t a “mini-tower” in the Mac lineup, but I have (so far) always been very satisfied with all Apple products I had owned (starting with PowerMac 8100, through a G3 PowerMac, a Cube, a G5 iMac, then several intel iMacs, MacBooks, MBPs and MBAs. Then there were iPods and iPhones. And I had been satisfied with every one of these devices.

        2. That’s very interesting — and a far better report than we have here (above) — thank you, Breeze.

          Reading the entire thing gives me some hope, at long last, that the Mac Pro is not dead.

          Those fears aside, now I can’t wait for 2018’s new expandable, upgradable, velociraptor Mac Pro.

          Fingers crossed that bloody Jony Ive has nothing to do with it after his last tragic, ignominious trash can, form-without-function design. Don’t even let him in the building.

          Advice to the Mac Pro Development Team — put an enormous portrait of Steve Jobs on one wall for inspiration (and fear) — we’re all counting on you.

  1. Pro satisfaction is something we all know about. Nothing is perfect and there will always be maybe 1%-2% early failures.

    If we are cheap, and choose to take risks, we buy without extended AppleCare.

    If we want to cover our risks, we pay for the 3 years of Apple Care.

    After that we know what “fixes” cost, as they will come out of our pocket, but we make money with these Macs, so it is all part of the work game.

    1. There was a time when you would have been better off buying AAPL instead of AppleCare.

      Like most things Apple these days, their manufacturers warranty is not a great deal for most people, unless you are a hard charging road warrior or careless kid.

      Problem with AppleCare is that iOS devices are obsolete in 2 years or less, currently all Macs are obsolete the day they are shipped. So why insure them?

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