Apple’s new $329 iPad is a bit of bad news for this company

“Apple’s recently announced low-cost iPad (known simply as the iPad) is an interesting device; it’s essentially a variant of the company’s older iPad Air 2, with some changes that ultimately allow Apple to sell it at a modest price point ($329 for the entry-level variant with 32 gigabytes of storage) while maintaining reasonable margins,” Ashraf Eassa writes for The Motley Fool.

“Although the device is, in my view, a win for Apple, there’s one Apple supplier that stands to lose from Apple selling this new iPad, rather than a price-reduced iPad Air 2: Taiwan Semiconductor Manufacturing Company,” Eassa writes. “I believe that the A9 is both cheaper to manufacture and simply a better processor than the A8X found inside the iPad Air 2… It’s worth noting, though, that the A8X was manufactured exclusively by TSMC. This means that had Apple simply discounted the iPad Air 2 to the levels that the new iPad currently sells for, TSMC would see a clear benefit from any unit-volume upside that those price cuts might engender.”

“Recall that the A9 was (infamously) dual-sourced from both TSMC and its archrival Samsung,” Eassa writes. “Apple’s current supply arrangements for the A9 aren’t entirely clear, but it’s reasonable to expect that Apple is buying A9 chips from both Samsung and TSMC. If so, TSMC isn’t going to sell as many chips to Apple as it would have if Apple had used the A8X in the new iPad.”

Read more in the full article here.

MacDailyNews Take: There’s no telling, outside of Cupertino, what Apple’s sourcing mix is for the A9 currently.Even if a significant portion is from Samsung, this is the low-end iPad (entry-level) and, while it’ll sell in the millions of units this year, it’s still just a slice of total iPad sales and TSMC dominates in other iPad models and is set to be the exclusive chip fabricator for future iPads, too.

5 Comments

  1. Another stupid article from the Motley Fool.

    I don’t particularly care who manufactures the processors that go into Apple’s products. I do care that Apple is using the superior A9 vs the A8X in the new entry level iPad.

    I get mine on Thursday.

  2. Speaking of Samsung, how have things been going this month?

    South Korea prosecutor: President colluded to take Samsung bribes
    Both deny allegations

    “Samsung Group vice chairman Lee Jae-yong colluded with others including the corporate strategy office chief Choi Gee-sung to bribe the president and Choi Soon-sil with an aim to receive support for his succession by embezzling corporate funds,” Reuters reported.

    Park Young-soo said Samsung Group vice chairman Lee Jae-yong colluded with others including the corporate strategy office chief Choi Gee-sung to bribe the president and her advisor Choi Soon-sil, who is also under investigation regarding her influence over governmental policy, “with an aim to receive support for his succession by embezzling corporate funds”.

    And then on March 10th, impeached South Korean President Park was removed from office after a unanimous 8 member court judgement.

    Darn Samsung! 😥

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.