Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone and iPad. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.
Clips also introduces Live Titles, a breakthrough feature that lets users create animated captions and titles using just their voice. Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips.
“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing, in a statement. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”
Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customizable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.
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With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.
Videos made with Clips can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more. When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.
Pricing & Availability
Clips will be available on the App Store for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.
Source: Apple Inc.
MacDailyNews Take: More iOS-only coolness that, as they begin seeing and receiving Clips videos, will entice even more fragmandroid settlers into the light!
Surprisingly (to most here), there are people for whom iMovie is too complex. Hopefully, this new app will be simple enough for them.
As MDN says, one more exclusive on the iOS.
I used the old version of iMovie for many years and I still find the current version very unintuitive. The timeline of the old version, the way to work with audio levels and the general workflow made much more sense.
I still think in general the new version, while apparently more simple, starts to get more confusing and less straightforward once you need more than putting some clips in succession and then render the project.
I use the current version to its limits, but I prefer the pre-skimming version.
I remember the old one. It was very much like “Premiere”, Avid or the NLE tools from the old times.
I’m a big fan of the new one. FCP X is also based on the same UI, and I’m much faster in FCP X than I ever was in FCP 7 or prior.
I suppose it is a matter of personal preference, but the new layout seems to be much easier to pick up for new people with zero exposure to NLEs and video editing.
I agree. And the new version brought some new and (to me) useful functionalities too.
But in some aspects, to me, I find it more complicated and less cohesive as a whole.
I thought of Apple’s rumored first step into AR when I read this part:
“When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.”
This app, like its atrociously designed product page on Apple.com, is embaressing. And what is going on with Apple’s font selection these days? The new App Store category fonts are so ugly it looks like Windows 95.
How about group chat on FaceTime? Now THAT is a social feature users want. Add special effects to that. I agree that anything cool and exclusive to iOS is essential to Apple’s future against Android. iMessages is excellent but Clips looks like they just came up with it last night.
And anything that has to describe itself as ‘fun new way’ to do anything most likely isn’t.
seriously…this is just instagram or snapchat. why compete? or change the ad campaign. if you don’t use snapchat or instagram, you can use clips! just something that really isn’t needed honestly.
The Sharks are jumping in Cupertino.
Where’s the new Mac Pro? Distraction. Lookie here. We have a Fun New Way™ to send pictures.