“Like many, I have a habit of idealizing the ‘good old days’ with Steve Jobs,” Ken Segall writes for Observatory.

“Keep in mind that I’m an ad guy. It’s incredibly rare that people like me get to work directly with the CEO, and even more rare that the CEO is so passionate about doing great work,” Segall writes. “So when I look back, I tend to romanticize even the difficult times, even though I know darn well that the tense moments were … well, tense. Especially with Steve.”

“Need an example?” Segall writes. “Return with me now to the thrilling days of yesteryear, as the color iMacs were about to be unveiled.”

Read more in the full article here.

MacDailyNews Take: Would that Apple today had more of what Segall describes.

Much more.