“A decade removed from Apple ads breaking artists like Feist and The Ting Tings, rhythmic pop duo Marian Hill has hit the mainstream thanks to the first AirPods headphones commercial,” Gil Kaufman reports for Billboard.

“Since the ad — featuring gravity-defying footwork from dancer Lil Buck — debuted on Jan. 14, downloads for the song ‘Down‘ have jumped from negligible to 101,000, according to Nielsen Music, and the track has shot to No. 37 on the Billboard Hot 100,” Kaufman reports. “Since the entrancing song from the EDM-meets-jazz pop duo hit the air as the soundtrack to Apple’s first commercial for its wireless AirPods headphones, digital song sales have jumped from negligible in the week before to 22,000 for the week ending Jan. 19, according to figures provided by Nielsen Music.”

“The skyrocketing sales are further proof that the right synch (especially an Apple-related one) can change lives overnight,” Kaufman reports. “‘You hope for it but we certainly did not anticipate the degree to which everything has exploded,’ Gongol, 26, told Billboard. ‘We grew up watching those ads.'”

Read more in the full article here.

MacDailyNews Take: It’s a great ad all around, from the dancing to the music to the cinematography to the editing:

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