“Apple Pay is much more than a frictionless and secure payments service, Apple also thinks it will help accelerate the digital transformation of the banking industry,” Jonny Evans writes for Computerworld.
“Apple’s true intentions around Apple Pay are becoming easier to identify as the company goes through the Australian legal process in a disagreement with some (but not all) local banks,” Evans writes. “Apple points out that it has seen heightened competition in the sector in the U.S. and U.K. since launching Apple Pay… ‘Apple expects that, with a range of payment cards available in [its] wallet [product] in Australia, the same increase in competition is likely to occur in Australia as has been evident in these other jurisdictions,’ the submission said.”
Evans writes, “Apple’s already strong position in the mobile payments space means has a chance to provide additional fintech services, on its own or in partnership.”
Read more in the full article here.
MacDailyNews Take: We’re using Apple Pay more and more. Are you?
If not, would you be more apt to use Apple Pay if you received, say, $1 to spend at the Apple Store for every $100 you spent via Apple Pay?
As we wrote last August, imagine at the special media event to introduce the next-gen iPhone, Apple CEO Tim Cook said something like this:
And, of course, the new iPhone works with Apple Pay and, starting today, for every $100 you spend using Apple Pay, you get $1 off at Apple retail and online stores. So, spend $100 on groceries using Apple Pay, you get $1. Spend $300 on a plane ticket using the Delta app, you get $3. Use Apple Pay in your ExxonMobil Speedpass+ app to buy your gas. It all adds up! By the end of the year, you’ll likely have quite a discount on your next iPad, Mac, or iPhone!
Would you use Apple Pay more if Tim Cook said something like that? We know we certainly would. So would millions of people.
Apple, give us a reason to use Apple Pay beyond looking like tech dorks in front of the line at the register. What’s the incentive to use Apple Pay? There is none besides looking like a flaming nerd. As if Apple doesn’t have any money. That, inexplicably, is how they approach Apple Pay. Hello, Tim? Eddy? Talk to some people who actually go to stores and shop for things, please.
Incentivize its use! Give Apple Pay users a percentage of every dollar spent via Apple Pay to spend at Apple Stores. Something. Anything! Get people used to using it first. Sheesh. It’s really not that difficult. It really isn’t.
And, BTW: That was written before Apple Watch made the process so seamless that nobody in line (or the cashier, half the time) even notices how or that we paid, but we still think Apple should take some of tiny portion of their cash mountain and put it to good use incentivizing (and training) their customers to use Apple Pay.
To answer MDN’s questions: NO and NO.
Merchants around me say they take Apple Pay but when I try the cashier says “I don’t know how”.
Other times I walk away unsure whether it went thru or not or if it double charged.
Once the cashier was confused. I thought the payment went thru, walked away only to discover later that the payment did not go thru.
Why would I bother even trying Apple Pay. My card works EVERY TIME.
‘nother problem: my registered cards sometimes disappear from my phone. What a hassle.
Operator error.
come on!
YES YOU WILL NEED A FEW BRAIN CELLS unlike hoffbegone
Why would you even ask the cashier? If the terminal has this symbol on it, there’s a pretty good chance that Apple Pay will work.
https://en.wikipedia.org/wiki/File:Universal_Contactless_Card_Symbol.svg
I was in New Zealand last month, and Apple Pay worked almost everywhere I went. And I’ve found it works in places where it’s not advertised in the US. When I see the contactless payment logo, I just old my phone up to the terminal. It lakes less than a second for the payment to register, if the merchant has turned on that feature of his terminal.
Applepay is awesome.. Apple pay with Applewatch is double awesome …….. around where i am almost most small merchants accept it and more and more bigger chains are coming on board..
No problem using it here.
One thing i would love to see is ApplePay on gas pumps… it will be great !
A
Apple bank 👍🏼
Yeah to answer the MDN question, NO and YES. Apple should have incentivized the service a long time ago, but stubborn Tim is missing the opportunity again (think AppleTV). The service needs to train people and cashiers to use it, which will only happen if they suck it up and sacrifice profits for a few years while they get the world to adopt, and get used to, a new way of payment. But the stubborn fat heads at Apple will likely never see this through.
GUY Spank needs to get out of the basement
Apple Pay works well in the U.K. with many sellers having high spending limits. I’d use it everywhere if I could. Now Apple, when can I add those store reward cards to make it a truly cash and cardless system?
I use it every chance I get.
It’s been interesting to see Apple focus more and more on things that generate consistent ongoing revenue and are more services related. Phone leases, cloud subscriptions, payment services, etc. As a stock holder this gives a more steady revenue forecast vs product launches and the associated spikes and dips that brings to their revenue.
So far, very few of the places I’ve patronized have had Apple Pay, so I’ve only used it a couple of times. It seemed very quick and painless, whereas the new chip cards seem to take much longer to verify than Apple Pay, and much longer than the old swipe, although I think I appreciate the security of the chip. I will say, if I owned a business, I’d be all over Apple Pay.
Amazingly, even when I use Apple Pay, they are still making me sign the credit card slip!
I was surprised that my Bank of America ATM could be accessed with either my iPhone or Apple Watch. No card needed.
Really… ?
Why would anyone use treasonous BoA after what they did in 2008? Find a credit union, you won’t regret it.
I use Apple Pay because of its convenience. I pay 95% of my purchases with my Apple Watch. Feels great. No incentives needed for me.
To MDN’s questions, “Yes” and “Hell Yes”
I am now able to use Apple Pay in my area for most of the places I like to go, which include fast food, movie theatres & even my local gas station, which recently was fitted for pay at the pump. The main reason I want to use Apple Pay is for the security features. Having said that, it is classic Apple-a delight to use and going forward one of their most important products.
Yes, Yes. I use it as much as possible. I try it everywhere, but usually merchants are the roadblock. Hell, some of them, including larger chains, still use swipe, not even chip. The banking industry should pretty much force them to adopt, or levy heavy fines, any time a chip card is made to swipe. Say like a $10 fine per transaction. I bet less than a month would pass before your would see them comply.
I’d incentivize the retailer for, say, two years to get them on board. Each payment costs them only 1%. It has a huge upside for them also.
Since my credit card number, just the NUMBER, was stolen two times within 6 months, I’m for Apple Pay!! I know of a Mennonite bakery/restaurant way out in the sticks that accepts Apple Pay! I couldn’t believe it, considering the location. I asked them about it, they said no one had used it yet. But, if they can adopt Apple Pay because of they location, any place can!
I haven’t really thought about these questions much until I saw them now. I then realised that I can’t remember when was the last time I had to pull out my wallet in order to pay for something. It has been one year with ApplePay for me, and at first, it was still just a few “usual suspects” (Trader Joe’s, Whole Foods).
Many small merchants (bakeries, coffee shops etc) use SquareUP as their payments processor. It is extremely simple to set up and very easy to use. There is no upfront cost before you can begin accepting credit cards, and only $50 for the cost of a wireless Point-of-Sale device that has a chip reader and a NFC ApplePay reader. It is remarkable how many smallest of businesses actually accept ApplePay without even knowing it. I needed to bring my daughter’s flute in for a repair at a local woodwind repair shop. And yes, he gladly accepted my ApplePay, and since he already had my e-mail from before, the receipt automatically came in e-mail!
Apple still hasn’t even scratched the surface with potential users. With about 19 out of 20 people around me using iPhones (mostly 6 and newer), I can’t think of one other person who has set up ApplePay and is actually using it. I’m the only one. And when I bring it up in discussion, the arguments are all pretty much the same: what’s wrong with pulling out your credit card? And when I explain, the argument isn’t even close to convincing (“It’s just hassle having to set it up, and doesn’t make any meaningful difference”).
There must be a way to convince people that the effort to set up ApplePay is minimal and is well worth their time, if nothing, then for significantly enhanced security.
One thing I’ve always thought would be great with Apple Pay is if it automatically presented a particular card based on location. For instance, my local greengrocer has a 3% surcharge on Amex so I always use Visa there, while I always use Amex at the supermarket because I get 3 FF points per dollar and no surcharge there. Rather than having to select the card each time, it would be great if I could select a default card for each location. I’m assuming Apple Pay doesn’t already do this. I wouldn’t know because 3 of our 4 major fscking Banks in Australia won’t allow Apple Pay and I can only use Amex on it.
Apple Pay is still unavailable in my country.
MDN – GREAT marketing idea! $1 for every $100 spent.