“Apple has reportedly offered a three-digit million amount to acquire an underground bunker in Stuttgart that it wanted to convert into a retail outlet,” Tim Hardwick reports for MacRumors. “The city of Stuttgart is still without an Apple Store, with the nearest one in Sindelfingen about 12 miles away. Apple has reportedly been searching for a suitable retail home in the city for some time, having rejected various locations in recent years, including a planned move into the Milaneo shopping mall which the company is said to have pulled out of at the last minute.”
“According to German tech site ifun.de, Apple’s search for a home in the state capital even led to the company offering a ‘three-digit million amount’ for a series of wartime bunker rooms under the Stuttgarter Market Square in the center of the city,” Hardwick reports. “However, the city administration are said to be reluctant to have an Apple logo-emblazoned edifice directly opposite the Stuttgart City Hall and have so far rejected Apple’s large offer of money to acquire the location.”
Read more in the full article here.
MacDailyNews Take: Would have been cool. Oh, well, the search continues.
Waste of money.
I’ve been to the square. It’s a beautiful place. A New York-like store would be great. The stores are a big part of how Apple is seen by the world.
“Come into our beautiful store where you can buys incredible iPads and iPhones……oh and I guess you can pick up one of these awesome 2 year+ old trash can style Mac Pros for the low price of $9,000 that no body wants anymore.”
#sarcasm
Merry Christmas Zune Tang. We miss your humor.
how about setting up a Mac division that actually cares and advances the platform rather than buying bunkers.
Bunkers great place to hide for Cook & Co as they squander what’s left behind by Steve Jobs.
maybe thats the true reason…. a place to hide from an Army of pissed off loyalists who put faith, time, investment in Apple…
“Three Digit Million” offer. Does that mean over 100 million Euros? For an Apple retail store in Stuttgart? That seems absurd. And the City counsel rejected it? That also seems absurd. I don’t see how this reporting could possibly be correct.
Apple needs new CEO now!
I wish Apple, would put as much effort into their products as they do into retail store locations, the new spaceship campus, and political activism. Maybe THEN we’d actually see something good in the way of Macs and macOS, or at least, a true “Pro” iPad.