“Earlier in the week, Microsoft managed to deliver a pretty big fish story. The software giant made some rather large claims about Surface sales versus Apple’s newly launched MacBook Pro,” Mark Reschke writes for TGAAP. “Unsurprisingly, most of Microsoft’s boasting appears to be pure marketing bluster and slight of hand.”

“Microsoft is desperate to push the Surface against MacBook Pro’s, but in reality, the Surface design should be compared to the often superior iPad Pro (Microsoft’s slight of hand in full view),” Reschke writes. “Of course Microsoft would rather not compete against a very compelling iPad Pro with its much lower price points than the MacBook Pro.”

“Brian Hall, CVP, Microsoft Marketing Devices, stated ‘… we’re having their best holiday season ever,'” Reschke writes. “Immediately, Hall makes sure actual Surface sales figures are obscured. And what, exactly, does ‘best holiday season ever’ mean? Does it mean record Surface sales? Does it mean that channel distribution finally ironed out its kinks? Or does it mean that the Surface team is having their best holiday office parties ever? ‘Best holiday season ever’ means nothing…”

Much more in the full article here.

MacDailyNews Take: More empty marketing fluff from the badly outclassed and badly beaten Microsoft.

As we wrote on Tuesday, “If it’s Microsoft making a claim, the only question is, “How big is their load of shit this time?””

As for Microsoft’s other claim of Mac to Surface switchers doubling, as we wrote Monday: So, two now instead of one! That’s a 100% leap in downgraders who’ve obviously just suffered from debilitating head injuries.

TTK!

SEE ALSO:
Digging into Microsoft’s nebulous claims about momentum and Apple’s Mac – December 13, 2016
Microsoft says more people are switching from Macs to Surface than ever before, after new MacBook Pro ‘disappointment’ – December 12, 2016
Apple’s new MacBook Pro outsold all other laptops in first five days – November 9, 2016
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015

Digital Spy reviews Apple’s MacBook Pro with Touch Bar: ‘The best laptop ever made just changed the scene forever’ – December 9, 2016
The Telegraph reviews the new MacBook Pro with Touch Bar: Apple’s almost-perfect laptop – November 25, 2016
The Wall Street Journal reviews Apple’s MacBook Pro: ‘More beautiful, svelter’ – November 14, 2016
Mashable reviews Apple’s MacBook Pro: ‘Simply superb’ – November 14, 2016
Ars Technica reviews Apple’s MacBook Pro: A peek at the future of the Macintosh – November 14, 2016
TIME Magazine reviews Apple’s MacBook Pro: ‘Like test-driving a BMW for the first time’ – November 14, 2016
Forbes’ Moorhead reviews Apple’s 15-inch MacBook Pro: ‘An incredible laptop’ – November 14, 2016
Apple’s 13-inch MacBook Pro (non-Touch Bar) is the new MacBook Air and should be judged as such – November 13, 2016
Pro video editor uses Apple’s new MacBook Pro with Touch Bar: ‘I love it’ – November 11, 2016
Early adopters appreciate the Touch Bar on Apple’s MacBook Pro – November 11, 2016
Why Apple’s new MacBook Pros don’t need 32GB of RAM – November 10, 2016
Apple’s MacBook Pro can easily run a ridiculous number of ‘pro’ apps simultaneously with 16GB RAM – November 5, 2016
Hands on with Apple new MacBook Pro with Touch Bar: Huge trackpad offers great palm rejection – November 2, 2016
Apple does touch right and, as usual, Microsoft does it wrong – October 28, 2016
IBT: Apple’s MacBook Pro Touch Bar is the coolest thing ever; will change the way we use laptops – October 28, 2016
Wired hands on with Apple’s New MacBook Pro: It’s a whole new kind of laptop – October 27, 2016
CNET on the new MacBook Pro: Apple’s amazing strip show reinvents the notebook – October 27, 2016
Hands on with Apple’s new MacBook Pro: Looks and feels so good it’s unreal – October 27, 2016