“Indonesia, a promising smartphone market where Apple has trailed some rivals, has stipulated that starting from January 2017, all 4G handsets sold there must have a local content of at least 30 percent,” Reuters reports. “That rule can be met in terms of hardware, software or an investment commitment.”
“Apple has an uphill battle in the country of 250 million people, which has a young, internet-savvy demographic that is among the world’s biggest users of social media,” Reuters reports. “In the second quarter of this year, South Korea’s Samsung led with a 26 percent share of Indonesia’s smartphone market by sales volume, trailed by China’s OPPO with 19 percent, according to research firm IDC. Both Samsung and OPPO have factories in Indonesia.”
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