Apple Music’s first exclusive documentary is a paean to Roland’s legendary TR-808

“The first documentary from Apple has finally arrived — and it has nothing to do with iPhones or Macs,” Buster Hein reports of Cult of Mac. “The film, titled 808: The Movie, chronicles Roland’s legendary TR-808 drum machine and how it influenced the music industry from the ’80s all the way up to today.”

“Narrated by Beats 1 DJ Zane Lowe, the Apple Music exclusive features appearances by Pharrell Williams, David Guetta, Rick Rubin, Diplo, Questlove, Phil Collins, Beastie Boys and more,” Hein reports. “Here’s the documentary description, from the Beats 1 Radio YouTube page: ‘808, the heart of the beat that changed music. The acclaimed documentary that chronicles the incredible legacy of the TR-808 drum machine will be exclusively available on Apple Music December 9th 2016. Discover the iconic records, artists and producers influenced by the 808’s unique beats and find out the secret behind its sudden discontinuation.'”

Warning: Some language NSFW (depending on where you work):

Read more in the full article here.

MacDailyNews Take: This looks like an interesting documentary which we plan to watch ASAP. One thing though: As per the 80’s and drummers: Back in the day, Phil Collins had no need for a drum machine and he should have been kept as far away from one as possible. Yes, we preferred Phil to play real drums whenever possible, thanks. No, we don’t care if you could do things on machines that no real drummer could do.

Bonus video:

34 Comments

  1. Ah yes, let’s celebrate real drumming being replaced by button pushing and singing being replaced by talking.

    That’s one documentary I definitely won’t be watching, even if it were on free-to-air TV.

        1. I would imagine your comment “… singing being replaced by talking” was considered to be a dig on rap. You’ll notice I didn’t say “rap music”, since it has nothing in common with real music. The blacks, with all of that ignorant garbage that is referred to as “art”, have contaminated the music scene the world over. And now we have a bunch of gold chain wearing thugs influencing the youth of the world in a very negative way. Gee, I guess I must be one of those white pricks he mentioned.

  2. Fat Lazy Eddy. Let Apple have a monthly movie streaming with original content. Fat Eddy take time away from selling all of your Apple stock and look ahead past 90 days.Fat Eddy you should leave now or be fired. Fat Eddy you have left Apple behind 5 years.

  3. why release a movie in apple music…

    hasn’t itune’s convoluted mess thought them anything. …

    music under music category
    movies under movie catagory
    both subcomponents of Apple entertainment .
    doesnt that make it more straight forward.

    now if the idea is promoting Apple music and create incentives to subscribe then just make the movie available under movies catagory and make it free for those who are subscribers to Apple Music.

  4. Phil Collins should be kept as far away from drums as possible.

    But that talentless hack should be kept even farther away from a microphone. His voice is good only for accelerating paint removal.

    1. Actual Phil Collins was a magnificent drummer… Back when that was his only job. Once he came out from behind the kit and started fronting Genesis instead of supporting Genesis his playing became very boring. I suggest researching old school Genesis. Except for Tresspass (which was very good, but was not Phil drumming).. The man had serious chops.. He just went soft in the 80’s.

  5. I watched it and it was pretty interesting since it tries to piece together how different types music evolved using the 808. I thought the best part was at the very end when they interviewed the founder of Roland, how he came up with the idea to give the 808 its unique sound, and why they couldn’t make any more of them. In the documentary it states they sold about 12,000 units in just 3 years, but the ‘reason’ for the unique sound was no longer available in just 3 years…. fascinating!

  6. Great comment. This form of musical expression, rap, promotes emotions that lead to troubling and extreme behaviour. That had never been the case with the waltz, or even the jitterbug or lindy hop, which might have led to intimate relations; but rap music, with its endless babble and infinite condescension, condones rape. I like men, but I like them better if their musical tastes are more refined and less genital.

  7. Hmm. I guess my vote for the well-tempered octave, or the twelve-tone system, or the development of the violin, or, gee, music notation, harmony- none of those things really revolutionized music, just an insipid little electronic box that took work away from real musicians made the cut. Count me out, Apple, your view of music is a very bad joke.

  8. For people who I would think pride themselves on thinking differently (you know… apples whole schtick..) you are all a bunch of close minded small brained ignorant backwater hicks. Hip Hop is so much more then the small tiny percent you see on the pipe that gets sent to your insignificant lives. open your minds, and find your own truths.. But no, you close doors and fear what looks different from your comfortable slave powered upbringings.

    1. You aren’t wrong. Hip-hop is vast territory, fast expanding beyond anyone’s comprehension. One day it may become well mapped-out, and then the professional cynics who make it their business to theorise why we enjoy what we do, will be compelled to sanctify it. Until then the art form will languish in custody as a suspect in an attack upon bourgeois values.

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