“Apple Inc. took its biggest step toward acknowledging it is working on autonomous vehicles, writing a letter to U.S. regulators offering feedback on proposed guidelines for the emerging technology,” Tim Higgins and Tripp Mickle report for The Wall Street Journal. “The letter from Steve Kenner, Apple’s director of product integrity, to the head of the National Highway Traffic Safety Administration offered no details on the project, but said Apple ‘is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.'”
“Cupertino, Calif.-based Apple has been working on its car effort, code-named Project Titan, for several years, but has never publicly acknowledged it. The secrecy has made the exact status of Project Titan hard to pinpoint,” Higgins and Mickle report. “‘We’ve provided comments to NHTSA because Apple is investing heavily in machine learning and autonomous systems,’ Apple spokesman Tom Neumayr said Friday. ‘There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry.'”
Read more in the full article here.
MacDailyNews Take: The reports of Project Titan’s death were greatly exaggerated.
Carplay 2.0.
For god sake Apple can’t get there AirPods working, can you imagine what the hell they’ll do to a car LOL
Or, unlike Samsung, they won’t ship it till it is ready.
Here’s hoping Samsung doesn’t get into this space as most people would prefer their cars not exploding unexpectedly. (Though it would become the SVBIED car of choice for ISIS.)
Who was that troll idiot on here again last month who claimed upon a report on here he had Been proved right that Apple will never produce a car? Mind you one of many to choose from in reality I guess
You either have dozens of doofus infantile MDN trolls to pick from or one who thinks he’s clever using dozens of different names and implores people to sign petitions suiting his idiocies and mental unstableness.
1. I’m the guy that probably started using the dozens of different names meme a few years ago.
2. Yes, i’m crazy for Cocoa Puffs and invented the word “hottie”, but I’m not the clown keeps asking people to sign patitions or the guy that constantly rails against Apple, etc.
3. I think Marc Gurman started the rumor about Apple scaling back their car project, but in all fairness he did say Apple will make a decision about building a car at a later date. It was others that assumed Apple was permanently ending the building car part.
“New leadership of the initiative, known internally as Project Titan, has re-focused on developing an autonomous driving system that gives Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future, the people also said. Apple has kept staff numbers in the team steady by hiring people to help with the new focus, according to another person.”
The key wording is: “return to designing its own vehicle…” Apparently some think they are back to building a vehicle.
Source of Gurman article:
https://www.bloomberg.com/news/articles/2016-10-17/how-apple-scaled-back-its-titanic-plan-to-take-on-detroit