“A whole raft of analysts believe that the Cupertino giant is headed for the tar pits, and a new note by analysts at Oppenheimer sees a gloomy ten years ahead,” Adrian Kingsley-Hughes writes for ZDNet. “The problem, according to the Andrew Uerkwitz at Oppenheimer, is a lack of courage to move forward. ‘We believe Apple lacks the courage to lead the next generation of innovation (AI, cloud-based services, messaging); instead will become more reliant than ever on the iPhone.'”

“And this is exactly what we’ve seen over the past few years. Apple is more and more focused on selling iPhones, while letting the remainder of its hardware lineup stagnate through lack of attention,” Kingsley-Hughes writes. “Under CEO Tim Cook’s stewardship, Apple has yet to release a hit product. The iPad — which was released when Steve Jobs was at the helm — is tanking, and the Apple Watch remains little more than a drop in the ocean in terms of both sales and profitability.”

Kingsley-Hughes writes, “The note goes on to say: ‘We believe Apple is about to embark on a decade-long malaise. The risks to the company have never been greater.'”

Read more in the full article here.

MacDailyNews Take: Poppycock of the utmost purity.

Slow and steady wins the race.

Patience, Padawans. The best is yet to come.

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Analyst bemoans lack of iPhone 7 ‘redesign,’ predicts unit sales decline of 6.4% YOY – August 15, 2016