Apple CEO Tim Cook still hasn’t introduced a mega-hit and investors are growing impatient

“Apple CEO Tim Cook still hasn’t introduced a mega-hit like the iPhone or iPad, and investors are growing impatient,” Kevin Kelleher reports for TIME Magazine. “Every time someone asks Apple CEO Tim Cook when the company’s next new products are coming, Cook assures them they’re just around the corner. It’s just that Apple, to maintain its competitive edge, refuses to tip its hand.”

‘When Apple announced its quarterly earnings last month, one analyst asked whether the company was in ‘a gap period’ in which new products aren’t quite ready,” Kelleher reports. “‘We have the strongest pipeline that we’ve ever had, and we’re really confident about the things in it,’ Cook replied. ‘But as usual, we’re not going to talk about what’s ahead.'”

“For some, Cook’s discreet act is starting to look old. Apple released the iPod in 2001, the iPhone six years later and the iPad three years after that. All three have defined or redefined their markets in ways that the Apple Watch or Apple TV haven’t. It’s coming up on seven years since the iPad was unveiled, and Apple doesn’t seem to have its next big hit ready for showtime

Read more in the full article here.

MacDailyNews Take: “Pipeline Tim.” That sticks until the vaunted pipeline actually delivers.

Until then, Apple has made a number of mistakes, all of which look like laziness from the outside, including:

• No new 4K-capable Apple TV for Christmas 2016 (this would have been so easy, it’s inexplicable and unforgivable not to have this on the market right now)

• No new iMac, Mac Pro, and or Mac mini for far, far too long

• No Apple skinny bundle(s) for Apple TV while other companies ink deals and announce launches – these customers will be tough for Apple to get back once lost, if they ever get the deals signed. (Perhaps, Tim, you need to hire better negotiator(s) who can get the ink? Or make an acquisition that reshapes the industry, causing them to line up to work with you?)

• Flagship iPhone launches without its flagship feature (Portrait mode) and is currently still only in “beta” (seriously?)

• Apple TV remote looks to have been “designed” by Steve Ballmer himself (If Steve wasn’t already dead, the Apple TV Remote would have killed him; he would’ve had an aneurysm the second the mockup was handed to him)

• No new iPads for Christmas 2016 (Even simply “refreshed” with current A-series processors would have created more sales)

These are a few of the reasons why Apple fans and investors are and should be concerned.

On occasion, Steve Jobs teased the product pipeline, too. The difference is that Steve Jobs repeatedly delivered.

P.S. Don’t forget to rate Apple CEO Tim Cook’s job performance in our poll!

67 Comments

  1. Mega-hits are hard to get. Apple really have only had the iMac, iPod, iPhone and iPad in the last 20 years. That’s an average of 1 every 5 years. Others like MacOS and the dominance in mobile PCs are slow burners that sucked all the profit from the PC market for competitors.
    At this stage I would be happy to see Apple releasing updates on existing products in a timely manner. Letting MacPros, Minis, iMacs slide in updates does not help with sales. Even iPads got a basic update in Sept.

    1. MDN, lets add a couple more to the list:

      -Flagship iPhone launches and months later STILL doesn’t have AirPods available…or even an indication of an eff-ing shipping date. Just inexcusable.

      -Quietly kills off Airport hardware division without so much as giving customers heads up or alternatives. I guess I’ll be moving to Google WiFi devices in my home since the future of Apple Extreme is completely unknown. Are we to expect the same with the Mac lines? They’ll just quickly languish and eventually be killed off as well? Makes you head explode.

      -The fact that they choose to quietly let roadmap rumors and frustrations from their CUSTOMER base fester without showing some leadership and providing guidance and assurance is breathtakingly stupid. Everyone in PR knows you get ahead and own the conversation…not just remain silent. (Steve obviously understood this by the way he owned the Adobe Flash convo years ago.)

    2. MDN is correct. While, I do believe Apple has some exciting things in the pipeline, Cook is making a fundamental error in understand Steve Jobs: Perfection. Perfection is an unattainable absolute. It’s great perfect as much as one can but not at the expense of delivering. NEXT taught Steve had to deliver in a timely fashion or become irrelevant. Speed is power.

      Assuming amazing things are in the pipeline, two things need to change:

      1. Deliver the insanely great new products in a TMELY fashion, while perfecting as much as one can. That may mean a lot of incredible pressure and reality distortion, but it MUST be done. Slow equals dead. This does not mean deliver half baked products. The first iPhone was 2G and didn’t have cut and paste and other shortcomings but it was good enough. I know Cook thinks this is already being applied, but it has to be done much better and in a much more timely fashion. Floor the gas pedal.

      2. Keep old products on a regular update cycle, despite what’s in the pipeline. This is good business and respectful to loyalists who need their products to keep up with the competition. No excuse to lag on Macs and other devices because something new is coming. Refresh until the new ones are in the stores.

      Of course, this is assuming “insanely great” things are around the corner. Then a fix of these two areas and Apple will skyrocket.

      1. So, what you are insinuating, is that Apple do away with proper field testing & should cut out “unnecessary” safety checks of said products to beat the “competition” to market? BOY! Are you shortsighted. Take Note (7) what an extremely HOT product that became! Idiot.

        1. ‘Timely fashion’ does not mean ‘rushed’. It means managing your expectations and shipping product without unreliable features that can be ‘updated’ later if necessary.

    3. Well said, doggonetoo!

      And I would like to add a question for general consideration… “What other blockbuster consumer electronic products have been released by other companies in the past 5 years? 10 years? 20 years?

    4. Difficult to live on “Mega-Hits.” That implies only a few big companies survive if “Mega-Hits” is all that counts.

      Given the aging population, I would guess the next “Mega-Hit” for Apple could be the iHi Hearing Aid which takes orders from your iWatch & iPhone.

  2. Apple under Cook has become Microsoft under Ballmer.

    Apple under Jobs looked for and took radical leaps as he said they skated to where the puck is going. Microsoft under Ballmer was all about iteration of existing product and copying what had already been done by others. That and having no focus.

    Apple has dropped the ball on the fast moving online video market to Netflix, Dish (Sling TV), Sony (Playstation), Roku, Google, Amazon and now AT&T (via Direct TV streaming). Even sluggard Comcast has greatly improved their streaming product and offerings. Meanwhile Apple has no streaming service and a player that is incapable of 4K Video- lots of 4k TVs will be under Christmas Trees this year and Apple has no product to play it in the living room.

    Apple Music is a failure- an abject failure- as over 800 million iTunes accounts have not translated into any significant number of rental customers despite billions invested and millions of free streaming trials. Pundits can polish the Turd Eddie Cue created when they bought Beats and renamed it Apple Music, but what fraction of iTunes accounts have actually signed up and kept the rental service?

    iCloud has aped the online Google Docs and castrated Pages, Keynote and Numbers to make the iOS and online versions align with the stronger Mac versions. I am not sure how taking features away makes a product better.

    They have abandoned the server market, the iPod, the Pro Software Market, the Workstation Market, the resale of Mac accessories at the Apple Store- oh, I’m Sorry Apple (the store). I can buy a fucking DJI Helicopter at the local Apple Store that is also available at sophisticated outlets like Wall-Mart, but cannot get a Thunderbolt Dock for my Mac.

    The fact is Apple does not have a clue as to what it is or wants to be. It obviously has no interest in selling computers to people or enterprise and seems like an also ran in online services. There is not one damn thing that distinguishes Apple’s current product line beyond being overpriced, underpowered and lacking on features.

    Phil Schiller can spin things and Gruber can regurgitate them, but Apple is becoming increasingly a one trick pony and the market for the iPhone is pretty damn well saturated. Most of the growth opportunities available are downmarket and dominated by Android devices.

    Apple has stuck it’s middle finger out to the Mac customer while chasing the Facebook and Snapchat crowd like an outsider Freshman trying to get a bid from a Fraternity. When Buffy and Biff decide to move on they are going to be fucked as they are overly dependent upon the iPhone and have left everything else to also ran status or killed it with neglect.

    Glad I stopped buying Apple stock a long time ago.

    1. Don’t forget that Balmer pushed through Windows 8 and the almost overnight conversion to touch screen computing. Most users rebelled and they backtracked with Windows 8.1 and 10, but Balmer took a HUGE gamble with Windows 8.
      Cook has taken no gambles. None. Zip. He’s got a steady hand on the tiller, taking the ship straight out to sea as it sinks lower and lower to the waterline.

    2. To the down voters, exactly what part of the truth detailed bothered you most? The reality or the fact you disagree with anything not blindly pro Apple?

      One invests based upon hard numbers- not fandom. The real money to be made on Apple was between 2000 or so and when Apple split last. on January 2, 2000 a share equivalent of today’s Apple was $1.05 (adjusted for splits). Since then it is range bound.

      Apple has also went from debt free to heavily indebted and underperformed considering the massive waste of stock buybacks. Now it is a company with massive overhead and highly dependent upon on product. When the iPhone plays out Apple is in deep trouble.

      1. There is very likely just one single dipshit that is systematically down-voting others over and over again (and up-voting his own posts). Super lame troll.

        You can probably scroll thru all the comments and take a look at the posts that have a significant number of high vs. low votes and surmise who the ding-dong is.

        1. That seems to be more hassle than it’s worth. That person must really love or hate the poster to go through that for multiple votes. Good to know it’s possible though so the developers know what they are trying to fix.

  3. Tim Cook never possessed the requisite skills or character traits to successfully lead Apple.

    He’s not competent, he’s lazy, and he’s so greedy that he has robbed the Apple faithful of billions with unnecessary dongles that have become a huge revenue stream for him.

    He has systematically destroyed both Apple’s reputation and the worldwide value of AAPL. His only interest is the advancement of the gay lifestyle at the cost of Apple’s reputation.

    Cook (along with Cue, Ive and Schiller), should’ve been fired years ago. Investing in public telephones is a better investment than AAPL today.

    Thanks for nothing Tim Cook!

      1. Steve was credited w/ the magical/supernatural affect “The Apple Reality Distortion Field.” A bit of hyperbole and a bit of tongue in cheek, but history shows well, that what followed, often came to fruition. Tim’s statements on the other hand…. When he says “pipeline,” I’m starting to think IT’s the subject, not the things supposedly within. He’s been saying the same thing over and over and over again (years) with commonplace Apple results/releases.

        1. by extension…

          but, but….it doesn’t matter if he’s an incompetent, glorified Marxist traitor, Obama is The Great Black Hope, you racist!

          but, but….it doesn’t matter if she’s a criminal, psychotic Alinskyite globalist, Hillary is The Great Feminist Hope, you sexist peeg!

          In the real world, identity politics is impotent, in the real world you have to produce.

        2. Dr. Raymond Stantz: “Personally, I liked the university. They gave us money and facilities, we didn’t have to produce anything! You’ve never been out of college! You don’t know what it’s like out there! I’ve WORKED in the private sector. They expect ‘results’*.

    1. Cook is far from lazy. You can criticize decisions and the direction (or lack thereof) of Apple, but calling the man lazy is unfair and just plain stupid. His ridiculous work ethic is well publicized.

      As far as your complaint about AAPL, you are free to invest in whatever you want. If you own AAPL and are unhappy, you should sell. If you think the company is going in the wrong direction but continue to hold the shares and be pissed off you are making a mistake.

      1. Yeah, right, Cook’s not lazy. It takes hard work to:

        Release a crappy maps app with zero QA, because you work so damn hard

        Not update products for years

        Fail to put in features like 4K that users waited years for in ATV 4

        Not update Airport for years and then get rid of it altogether because you’re working so hard

        Update the one-port Macbook but fail to add another port because of your hard work ethic

        Discontinue the Mac Pro and the Mini, but because you are such a hard worker you don’t even bother to officially announce it

        Release slightly faster Macbooks (years later), with a few extra WORTHLESS USB-C ports, then call them Macbook Pros

        Remove the 3.5mm jack just to sell more adapters, because you work so hard at ripping off Apple consumers

        Cook works so hard that the iPhone 7 can’t natively plug into the sorry new so called Macbook Pro

        Thanks for your hard work, Tim Cook.

      2. im sure its not laziness… .. but it feels there is an air of complacency at Apple… maybe they are too close to the trees…maybe their ego is way overinflated..

        something is Amiss

  4. What Apple’s problem is that they don’t have any real competition from any other company. Companies like Microsoft, Samsung, and others copy from THEM.

    Apple has also forgotten a key area with young people – the iPod. It hasn’t seen a major update in years, and some of the newer ones will soon not be able to run the newer operating systems, such as iOS 10.x or iOS 11, so they will basically be dead in a year or so.

    1. The “key area with young people” is the iPod ONLY if you haven’t spent any time around actual young people in the last few years. 🙂 They’ve all got (or want) iPhones and iPads that happen to play music, too.

    2. Apple’s problem is not the lack of real competition, it’s the inability to see the competition. Other companies have advanced in areas outside of Apple’s immediate concentration and have succeeded in creating high hurdles for Apple to overcome once they realize that they may have missed ‘the next big thing’ and attempt to catch up.

  5. While the author mentioned the iPod as a major product release, I must point out that when the iPod was originally released it was considered an interesting curiosity that might see moderate sales. It was not a blockbuster at the start. Only when iTunes was ported to Windows did it begin to gain momentum. It took years of Apple nurturing the platform before iPod sales went supernova.

  6. I don’t expect blockbusters every 3 years, but I do expect steady innovation and a tight ship. To me the massive Airpods delay is emblematic of Apple’s problems. These were supposed to be ready for launch alongside the iPhone 7 on day #1. It might have been a $1 billion+ product by now. Even in the rosiest scenario with a mid-December release that’s a 3 month delay, inexcusable!

  7. People have a habit of taking these things out of context. The iPod and the iPhone came out exactly when they needed to within the context of their respective markets. Digital music was just taking off when the iPod was unleashed. And it was digital music (iTunes), not the device that made the digital media player market take off. Apple just happened to develop and design a music player that was elegant and easy to use. And they built a platform for it. iTunes+iPod became a huge driver in the adoption of the digital music market.

    The iPhone came along at a time just as smart phones were starting to adopt the functions of the portable media player. Steve Jobs saw it coming and as has been famously documented, he set aside their ambition to build a tablet computer and moved the focus towards creating a smartphone – a mobile computer that could eventually replace many functions and features of many disparate types of mobile electronic devices.

    These products were driven by market demands and market potential and by Apple’s belief that they could make a real difference (contribution) by developing a better product.

    We do not have any major markets today that reflect those conditions. To suggest that Apple could just release a product out of the blue and have it be capable of reaching such popularity and heights is completely delusional. There isn’t another market larger than the smartphone market. It has become a complete necessity in today’s society.

    Most development is going to be in products and technologies that are ancillary. To bring more value to the things you already own.

    Furthermore, By any standard other than the one used on Apple, the AppleWatch would be considered a mega hit – bringing in billions of dollars a year. Which is more money than all of Microsoft’s Surface line which is, for some reason considered a huge success.

    1. I see where you’re coming from, but wouldn’t cloud computing and 4K+ video streaming be at least 2 areas of large growth akin to those your described that Apple is completely missing? If Apple continues this way they’ll miss AR/VR too.

      1. Google is picking up where Apple is leaving with their new Google Wifi mesh routers. Google Daydream VR headset with it’s accompanying remote could have been done by Apple too. Google’s ‘genius’ in making the tablet or smartphone the interface for the Chromecast in contrast to the rest of the streaming device industry avoids the clunky Apps on TV via remote problem and also allows queuing of YouTube videos for example by multiple people using their own device.

        1. It seems that people just want Apple to release products covering everything their competitors are doing and if they don’t they’re going to die off someday. That’s completely ridiculous. In fact, if you go back in Aplpe’s history, there was a time when Apple was creating many different types of devices for consumers and guess what? They almost went under. So, merely entering some of these markets doesn’t mean you’re going to have a hit product, much less one that can be considered a mega hit on the scale that’s anything close to the iPhone or even the iPod.

          Apple moving out markets is nothing new either. They used to make printers, PDAs, digital cameras, scanners, rack mount servers, rack mount RAID system, etc… Discontinuing displays and wireless routers and allowing others to fill the gap is not going to affect them in anyway. If Apple decides to move in or out of a specific market, I’m sure there’s a good reason for it regardless of what all the pundits want to speculate on.

        2. Apple’s history of coming back to profitability by reducing their product line is a great story and not faulting it. But wouldn’t you expect that since Apple was able to create insanely great products with the employees they had then, the same multiple of great products could be delivered by Apple now that corresponds to their total employees today? People talk about Amazon being in the red in even some recent quarters, that’s because they constantly put money back in to build and improve their business. Look at Apple, they have so much money laying around. Yes, most of it is invested, but not as much in Apple itself.

  8. “We have exciting things in the pipeline.” – T.Cook 2012
    “We have exciting things in the pipeline.” – T.Cook 2013
    “We have exciting things in the pipeline.” – T.Cook 2014
    “We have exciting things in the pipeline.” – T.Cook 2015
    “We have exciting things in the pipeline.” – T.Cook 2016
    Ladies and gentlemen, introducing the world’s longest, slowest, emptiest pipeline that $200billion+ in cash can produce!

  9. I guess these are the type of articles written when Tim and Company are absolutely destroying last year’s sales. They can’t really write “suppliers are scaling back 40%” when the 7/7 Plus iPhones are thumping last year’s 6s/6s Plus sales by 72%.

    Day 68 of sales:

    iPhone 6s/6s Plus 11.6% (Mixpanel) of an estimated 390M base = 45.2M (35.8 Dec. quarter so far)

    iPhone 7/7 Plus 16.77% (Mixpanel) of an estimated 465M base = 78M (60.4M Dec quarter so far)

    I’m also estimating they will double last year’s Mac sales. The Mac ASP should also increase to $1800.

    The shorts and competitors are showing their desperation. Do they need Apple to invent something so they can copy and stay in business?

    1. You are intentionally picking a short time period. The 7 is popular primarily because Samsung screwed up. You never compare an S model phone to a next generation model because the S model is only a minor placeholder that doesn’t generate significant new sales. And finally, when you compare iPhone 6 sales with 7, be sure to factor in all the new global outlets that Apple is now distributed. Then you will see that the 7 ain’t so great.

  10. PERSPECTIVE:
    Who has created/introduced a mega-hit in recent years? Elon Musk? NOT. His creations eat money. They don’t generate money.

    I.E. If investors know of a more creative company producing ‘mega-hits’, then go throw your money in that direction. If not, maybe Apple remains the very best place to expect to expect a mega-hit.

    Amazon? HA! How often does the company make a profit? Their stock price is outrageously overvalued.

    Google? HA! What real success have they had financially beyond their search engine business? Again, their stock is outrageously overvalued.

    HP? HA! They just had a crap quarter.

    Who else? Who?

    Maybe if the incentive was to create new, ground-breaking technology (now you can ring the Elon Musk bell) instead of the childish focus on profit Profit PROFIT! We’re talking about technology here. It’s entirely based on RESEARCH and DEVELOPMENT. It has never, ever been based on ‘mega-hits’, has it kiddies! So grow up a bit and encourage creativity. THAT is what it’s all about.

    Go play short term profit games elsewhere. Please. We don’t need any more Carl Icahn blundering around and messing up the technology sector. I was so pleased when he sold off his Apple stock. 😛

    Now back to YOU Apple: Get back to creating new tech we don’t yet know we need. You’re lazy and bloated right now. Shed those extra pounds of dead weight employees, especially the marketing execs who took your eyes off the ball. Breath in some new life and vision now please.

    1. Agreed that Amazon doesn’t make an overall profit most years but you have to understand that the reason for that is major investment in building the company further. The retail portion of Amazon is large in everyone’s mind as the major revenue generator but in actuality as large as it is and growing, it is progressively becoming a smaller proportion of Amazon’s true worth. Case in point, Amazon Prime, 1 in 5 people (not households) in the U.S. now subscribe and that is estimated to be a little over 65 million. Napkin math, at $99 each that’s about $6.5 Billion without having sold any other product. Now add to that the average Amazon Prime subscriber averages purchases $1000/yr of product (vs $500 for non-subscribers).

      Continuing into their B2B segment, Amazon Web Services is the No.1 cloud service. Even Apple has a good chunk of iCloud dependent on it and pays Amazon a hefty sum. Amazon also develops it’s own Backoffice software (logistics) that runs on AWS that they now sell as a service to other similar businesses. What better guarantee from a software publisher that the system works than the company successfully using it to run their own business.

      Then there is their physical infrastructure for running Amazon, warehouses/distribution centers, Robot pickers, their trucking fleet and more recently their growing cargo aircraft and shipping fleets which allow them to now reduce shipping costs and buffer against one or more traditional parcel carrier’s failure. No other company can say they control as much of the Warehouse to home pipeline.

      There is so much that is Amazon.com that is not seen it is no surprise that the casual investor might not realize AMZN’s value and think it overvalued.

      I submit that Amazon is putting practically every cent it earns into improving itself and the services it provides. The result is a ‘red’ quarter now and then. Can the same be said about Apple?

      1. As usual, you make excellent points. Except I don’t see your point in the last paragraph. Apple hasn’t had a ‘red’ quarter in well over a decade. (Someone please do my homework for me, for a change).

        Another, potentially dangerous aspect of Amazon is the fact that they’re eating ‘brick and mortar’ stores alive. This has forced all but the smallest of stores to provide their own online sales sites. The smallest of stores suffer the most. Meanwhile, I’ve watched even the huge chain stores give up on providing adequate stock within their brick and mortar stores, instead telling customers to get what they want from their website.

        Then of course there’s the fact that Amazon has just about every bloody little thing you can imagine in the world for sale there, mainly thanks to their affiliation with lots of little shops that have seen the light and joined the Amazon family. That of course is another danger, whereby Amazon becomes a monopoly pipe for online sales, resulting inevitably in jacked up prices.

        Returning to my original point, making this chat extra long and boring: P/E, the Price-Earnings Ratio, is considered a useful measure of whether a stock is overpriced.

        https://en.wikipedia.org/wiki/Price–earnings_ratio

        I’ll post three numbers for consideration:

        Apple’s P/E Ratio for their 2016 fiscal year = 13.45.

        Alphabet’s P/E Ratio (Google) is currently 28.27.

        Amazon’s P/E Ratio has been most recently calculated to be 613.42, with it ‘estimated’ to drop to ~155 for 2016.

        IOW: Amazon’s stock price is grossly inflated at this point, according to its P/E Ratio.

        More informed investors, please chime in…

        1. Thank you. I didn’t mean that Apple had a red quarter. My point was that Amazon is investing so hard in their business that it results in red quarters now and then. This is in comparison to Apple which appears to just be hoarding money that could be used to push the business to new heights.

          I agree that for ‘brick and mortar’ stores that have not found their niche Amazon appears to be the ‘kingdom’ you must join or fail. For those that have found their niche and loyal clientele, Amazon enables those companies to expand their business to a wider audience with very little infrastructure investment. You could say that it is a form of ‘culling’ the herd of non-focused businesses.

          There was a study done in the last few months that showed that 3 out of 4 products are actually cheaper when searched for via Google Shopping vs Amazon.com so it could simply be Amazon being ‘sticky’ now due to mindshare inertia and convenience of one-stop shopping.

          I understand the P/E ratio and just as the name implies it is simply creating a single number that more or less indicates a good MATURE business that has good earnings (profit). I don’t really think it is a good measure for Amazon’s business model that is run more like a start-up constantly reinvesting in itself resulting in really low profit. Likewise using P/E for Apple which is known to have large margins skews the number lower and makes it appear to be undervalued. It seems to me that those investing in Amazon are also considering the physical infrastructure investments made to furthering the business when ‘pricing’ AMZN vs APPL. APPL seems to invest in ‘pretty’ vs ‘utility’ when putting money into buildings. I don’t fault them for it since they have built themselves up to be an ‘image’ brand, but I do think the stock price reflects this.

  11. Who ever wrote the MDN commentary of this piece is related to me. LOL.. EXACTLY how I feel.

    As a investor it’s hard to be patient when he company can be ran so much more efficiently. As a customer and huge fan of the company, it’s frustrating to watch how poorly he manages his staff and resources t move products forward.. products that are important in the eco-system. Product cycles that under Steve Jobs had no problem with the product cycle, which less staff and less revenue.

    As a CEO myself of 14 different companies, It amazing how poorly he manages the talent around him. Just the fact that he has had about 12 analytical cycles of the iPhone launch for the Christmas season and STILL there are delays in shipments? The amount of money he has left on the table with the lack of product cycles is unacceptable and really is telling how little he understands the core user-base of loyal Mac users. I just like to see someone with a fresh perspective make better decisions. I know I could it and whoever wrote the commentary can do it.

    Apple needs to get back to a diversified product line or the one trick money will bite their future.

    sign this to remove him as CEO
    https://www.change.org/p/apple-board-of-directors-remove-tim-cook-as-ceo-of-apple

  12. Thats not true. Genius Cook introduced single-handedly the nee category adapters which, like it or not, is the fastest growing business. The future for adapters is bright, we are innovating adapters like crazy and the adapter line-up is our best ever.

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