“Next week, Facebook will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku through the company’s ad network,” Kurt Wagner and Peter Kafka report for Recode. “Facebook is partnering with two publishers, A+E and Tubi TV, and will deliver ads to people who watch videos on those apps, on actual television sets.”
“Facebook says this is the beginning of a test, and that it hasn’t yet worked out many details, like ad formats and lengths,” Wagner and Kafka report. “Video apps on set-top boxes often include advertising, but Facebook’s experiment brings the promise of much more targeted ads than most apps have used in the past. That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.”
“Using IP addresses, Facebook will be able to tell that the Apple TV in your basement is used by the same person — or at least the same family — that logs into Facebook accounts at the same place, and will use that data to deliver relevant ads,” Wagner and Kafka report. “One likely issue Facebook will have to resolve before its video plans can really get going: The reaction from set-top box makers, who likely have their own ideas about how advertising will work on their hardware. Facebook is trying to work with those makers, including Apple, but how this ends up being divided longterm will be interesting to watch.”
Read more in the full article here.
MacDailyNews Take: Facebook continues to take on and hit Google where it hurts. It’s the “War of the Creeps!”
Beyond the privacy aspect, Facebook is Creepster Central. It’s a Narcissists’ Paradise. In general, yuck. — MacDailyNews, March 27, 2015
SEE ALSO:
Facebook begins tracking non-users around the internet – May 27, 2016
Former Facebook workers: We routinely suppressed conservative news – May 9, 2016
FCC won’t force Google and Facebook to stop tracking you – November 6, 2015
European Commission: Don’t use Facebook if you don’t want to be spied on – March 27, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Tim Berners-Lee: You should own your personal data, not Google, Facebook, Amazon, and advertisers – October 8, 2014
Facebook conducts massive psychology experiment on 700,000 unaware users, and you may have been a guinea pig – June 28, 2014
Why Apple really values your privacy – unlike Google, Facebook, or Amazon – June 25, 2014
U.S. NSA used Facebook to hack into computers – March 12, 2014
How to permanently delete your Facebook account – December 16, 2013
Study finds link between number of Facebook friends and ‘socially disruptive’ narcissism – April 10, 2012
No TV ads! Where can we run and hide from the tidal wave of invasive and pervasive ads in the quest for greedy profits? Most of which aren’t even something we’re interested in. (And I used to work on commercials.)
no.
No. just no.
We need to strap Facebook CEO Mark Zuckerberg down like this and force him to watch his ads 24/7.
Crap! Is this the coming end of Netflix association?
Faceblech.
I can’t believe that they can do this. I use blockers all the time for Internet to stop ads so why do I want it on my Apple TV?
I bought an Apple TV to AVOID advertising which I consider to be from the pit of Hell- a big statement for an agnostic. I will gladly pay more to avoid ads of any kind.
I also do not do Facebook and have no intention of ever opening an account. Mark Zuckerberg can get used to being topped out. Intrusive ads are the surest way to get me to drop an app or turn off a website.
Greedy bastards all
As my sometimes uncouth neighbor says scanning his Verizon Fios package of channels, “F*ck Commercials”!
The way Tim Cook and Eddy Cue are running Apple into the ground and selling all their stock and leaving the loyal as bagholders maybe Facebook or Google will buy Apple at the rate of value destruction Tim and company are showing. And no Apple investment into Snap chat. Stupidity.
Nobody need FB plus adds in Apple TV….-………to late for FB…….
Ouch, I invested into the Apple TV and iTunes to avoid ADS. I have been willing to pay premiums to purchase and watch TV shows and movies WITHOUT Ads. I would leave Apple TV and iTunes if Ads were to be forced on me.