Apple has debuted a new television commercial on U.S. broadcast and cable TV networks.
Educated guess: Look for it during the World Series’ Game 7 tonight. A big league ad for the Big Leagues!
With this commercial, Apple wants viewer to know that they can turn it up with stereo speakers on the iPhone 7, even around water:
Direct link to video here.
MacDailyNews Take: This rather masterful ad is captivating. It grabs viewers’ attention immediately with the music and visuals and keeps eyes locked on it, watching straight through to the end. This is what successful television advertising looks like.
The only thing we would have added would have been an Apple Watch to our intrepid diver’s wrist. You don’t even have to mention it, just have it there.
AW would have been great. In any case, this one was compelling.
They could go back and digitally add one to his wrist just like they added the iPod to the hammer throw woman in the 1984 commercial.
M’agrada molt Barcelona 🙂
where are 40 000 000 apples 🙂
Superb; It actually tells a story, and succinctly. Very Jobs-like in that it’s masterful and it tweaks you with the girl/phone ambiguity.
Deserves some kind of award.
To augment MDN’s Take, the long walk up the stairs could have been shortened a bit to provide space for the diver to pop up to the surface and tap on his Apple Watch to see (and quickly respond to) a text invitation from the lady in the nearby lounge chair to join her for lunch.
Now that would have been an Apple finish!
Next time use headphones.
Hey, wait a minute. 😉
Just great.
It’s *ok*. Looks like a Jonathan Glazer piece – Stella Artois, Radiohead and Under the Skin.
Very masterful.
Does anybody know the name of the song played in the ad?
I think the ad is right without an Apple Watch because with it people would think they need a watch in order to benefit. It is about the phone.
“La Virgen de la Macarena” by Arturo Sandoval
Sandoval is da bomb! I remember hearing him (with Dizzy) in concert in 1990, during their European tour (Dizzy’s “United Nation Orchestra”), during which he defected to the US. The concert I saw was after he applied (at the US Embassy in Athens, Greece), but before he found out that his family was allowed out of Cuba, to London. One of the most memorable jazz performances I had ever heard (there is a live recording of it, but made at their London concert, when he was already re-united with the family; the one I heard was a better performance by all of them).
This particular track is from his 2003 album (“Trumpet Evolution”) that shows off his versatility. In the context of the commercial, it is simply hilarious.
Great choice of music, excellent commercial. This one gets the Clio, without doubt.
I bet his swimsuit got pulled off from the dive! lol
Top of the 8th and there’s the commercial. Very impressive.
Who is the diver? Barney Cipriani? Is he still alive?
What is name of the diver in new I Phone commercial? He’s not on the highest board, he’s on the highest platform…the 10 meter platform.
This commercial does nothing MDN and masterful it is not
I wanted to see the belly flop from 10 meters.
I did find it interesting that there was print at the end of the ad that said that water damage is not covered under the warranty.
Help me out here … When I turn my iPhone 7 Plus on it’s side, Music does not display as it does in the commercial; it stays in portrait mode.
Commericals sucks. Chew on that fanbois.
Guy just seems like a jerk to me for blasting cell phone speakers at a public pool.
The title of the music Song La Virgen de la Macarena by Cuban jazz trumpeter Arturo Sandoval.
I would like to know the name of the actor who is an extremely handsome and virile senior citizen!!!!!
Where was this filmed?