For some reason, Apple’s Mac sales plunged last quarter

“The personal computer business globally is in trouble, and the hardest hit large manufacturer is Apple Inc., maker of the decades old Mac,” Douglas A. McIntyre writes for 24/7 Wall St.

“PC sales may never recover, but the rate at which the industry has imploded slowed recently,” McIntyre writes. “Research firm IDC points out… Lenovo, the top manufacturer, suffered a 3.2% decline in shipments during the third quarter to 14,511,000. HP Inc. had shipments of 14,392,000, up 3.3%. Dell’s shipments were 10,751,000, up 6.2%. Apple shipments dropped 13% to 5,014,000. Asus sales rose 5.2% to 4,693,000.”

“Fortunately, Mac sales are little more than a rounding error for Apple’s results,” McIntyre writes. “Mac revenue in Apple’s most recently reported quarter was $5.2 billion out of Apple’s total of $42.4 billion.”

Read more in the full article here.

MacDailyNews Take: It’s an utterly baffling mystery why Mac sales are down significantly.

Seriously, not much longer now. Stay tuned.

SEE ALSO:
As new MacBook Pro models loom, Apple issues fourth beta of macOS Sierra 10.12.1 – October 11, 2016
Thoughts on Apple’s MacBook Pro OLED touch strip – August 11, 2016
Apple preps all-new MacBook Pro line with OLED touch strip and more – August 10, 2016
Apple’s new MacBook Pro expected to feature OLED touch-panel, Touch ID power button – August 8, 2016
Next-gen MacBook Pro could feature Touch ID power button – June 28, 2016
Leaked photos pretty much confirm 2016 MacBook Pro’s OLED touchpad – June 1, 2016
Thinner, lighter 2016 MacBook Pro may feature OLED display touch bar and Touch ID – May 24, 2016

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.