“With Apple Music’s recent redesign and its continuing foray into exclusives, both in audio streams and now its latest push into video, Jimmy Iovine breaks down the misconceptions of his strategy at Apple, the difficulty of marrying the music world with the tech world and the evolution of the company he’s building now,” Dan Rys reports for Billboard.

MacDailyNews Take: The redesigned Apple Music is a significant, wlecome improvement on both iOS and within iTunes.

What we’re going to do, what we’re doing now that hasn’t been revealed yet, is we’re building the right hybrid. And we believe it’s the right hybrid, and the combination of these things together, we’ll build a music service that is technologically and culturally adept… We’re going to do whatever we believe is great. We are going to make a combination of tech and popular culture that is exciting and adept at both areas. So that’s what you’re starting to see. It’s going to have a voice. It’s not going to be just a utility — “Go here and get your music, good luck,” or, “We’re going to send you a list” — that’s great, but that’s not what this is. That’s not what this was, anyway… We are an adjunct to labels and artists. We are building something that can help labels and artists and undiscovered artists. Yeah, it’s a popular culture company, but it’s also a tool. And that’s what we’re building. We’re not in the record business. — Jimmy Iovine

Much more in the full article here.

MacDailyNews Take: Straddlers of two worlds.

We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users – the users don’t have to come to them, they come to the user. — Steve Jobs