“Survey data indicate that Apple’s iPhone 7 Plus now makes up 30% of iPhone 7 sales, the highest percentage ever for the Plus models,” Mark Hibben writes for Seeking Alpha. “The ratio may go even higher for the December quarter. This could push iPhone ASP for the quarter to an all time high above $700.”

“Based on the Fiksu data… sales of iPhone 7 Plus have jumped compared to previous generations and now constitute over 30% of total iPhone 7 sales,” Hibben writes. “This jump has also been noted by RBC analyst Amit Daryanani, whose survey of buying intentions in the December quarter indicates that 46% of respondents play to buy the Plus models of either the iP7 or iP6s.”

“I think there are two factors at work in the shift to Plus models. The first is simply a shift in overall consumer preference toward larger screen phones. That shift seems to keep pushing the envelope towards larger and larger phones,” Hibben writes. “If Apple thought it was ‘done’ by introducing the 5.5 inch screen iPhones, it probably isn’t seeing the market trend.”

iPhone 7 Plus

Apple’s flagship iPhone 7 Plus in Jet Black, the world’s most advanced pocket computer

Hibben writes, “The other factor is the dual camera of the iPhone 7 Plus. Not only does this provide for better photography using the phone, but it constitutes a very visible external change that telegraphs that the owner has the very latest and best iPhone.”

Read more in the full article here.

MacDailyNews Take: Plus, (get it?) the Jet Black version – the most obvious “this is a new iPhone” signal possible – is available only in 128GB and 256GB versions which also helps push up iPhone ASPs.

AnandTech reviews Apple’s iPhone 7 and 7 Plus: ‘Unparalleled, a cut above anything else in the industry’ – October 10, 2016
Computerworld reviews Apple’s iPhone 7 Plus: There’s never been a better time to switch to iPhone – October 7, 2016
PC Magazine reviews Apple’s iPhone 7 Plus: Editors’ Choice – September 20, 2016
Tom’s Guide reviews Apple’s iPhone 7 and iPhone 7 Plus: Great upgrades, but one is greater – September 20, 2016
More evidence Apple’s iPhone 7/Plus is more than a modest refresh – September 20, 2016
Professional photographer Benjamin Lowy puts Apple’s iPhone 7 Plus cutting-edge camera to the test – September 20, 2016
Apple’s A10 Fusion chip miracle – September 20, 2016
The iPhone’s new A10 Fusion chip should worry Intel – September 16, 2016
Apple’s remarkable new A10, S2, W1 chips alter the semiconductor landscape – September 15, 2016
Wired reviews Apple’s iPhone 7/Plus: ‘Fantastic’ – September 14, 2016
Sprint, T-Mobile: iPhone 7/Plus pre-orders up 4X over last year; Apple shares surge – September 13, 2016
USA Today’s Baig reviews Apple’s iPhone 7/Plus: ‘A strong handset for sure’ – September 13, 2016
WSJ reviews Apple’s iPhone 7/Plus: ‘Get over the headphone thing and upgrade’ – September 13, 2016
Mossberg reviews Apple’s iPhone 7/Plus: It’s a great phone, but where’s my headphone jack? – September 13, 2016
The Verge reviews Apple’s iPhone 7/Plus: ‘The future in disguise’ – September 13, 2016