“Apple is bolstering its growing business with corporate IT customers through a new partnership with Deloitte, as the iPhone maker moves to capitalise on BlackBerry’s withdrawal from the smartphone market,” Tim Bradshaw reports for The Financial Times. “‘Two big forces, mobility and digitalisation, are fundamentally changing the enterprise,’ Punit Renjen, chief executive of Deloitte Global, told the FT. After Apple has already changed the way people live with its iPhones, he said, ‘we are trying to do that in the way that work gets done.'”
“Wednesday’s announcement of Apple’s deal with Deloitte came just hours after BlackBerry said that it would stop selling its mobile devices in order to focus on software. BlackBerry’s hardware has been in decline for several years despite its repeated attempts to respond to the iPhone, both by switching to touchscreen devices then trying to double down on the physical keyboards for which it is best known,” Bradshaw reports. “‘I think their sales have been fairly low for a while,’ Mr Cook said of BlackBerry. ‘We are very focused on the opportunity and we see it as massive.'”
“Apple has said its annual run-rate revenues from enterprise customers to September 2015 were $25bn, up 40 per cent on the prior year. Mr Cook did not provide its latest figures but said that while enterprise sales were smaller than its consumer-facing business, ‘you should think about the growth rates being higher … Things are going very well,'” Bradshaw reports. “Deloitte itself is a large Apple corporate customer, with more than 100,000 iOS devices and 75 custom-built apps in use across its organisation.”
Read more in the full article here.
MacDailyNews Take: Blackberry was still making phones? 😉
Huh. Well, amateur hour really is over now.
iPhone, killer.
SEE ALSO:
Ex-BlackBerry half-CEO Balsillie: I knew we couldn’t compete with Apple’s iPhone – June 9, 2015
Losing the Signal: The inside story of how Apple’s revolutionary iPhone crippled BlackBerry – May 22, 2015
Shares of beleaguered BlackBerry pop on rumors of Apple buyout – May 13, 2015
Beleaguered Blackberry gets caught tweeting from an Apple iPhone – January 13, 2015
Beleaguered BlackBerry: We’re not about phones anymore – September 12, 2014
<a href="http://macdailynews.com/2013/09/26/more-blood-on-apple-iphones-multi-touch-screen-panasonic-pulls-plug-on-smartphones/"More blood on Apple iPhone’s Multi-Touch screen: Panasonic pulls plug on smartphones – September 26, 2013
More blood on Apple iPhone’s Multi-Touch screen: NEC says sayonara to smartphones – July 31, 2013
Ousted half-CEO Lazaridis to step down from beleaguered BlackBerry board on May 1 – March 28, 2013
Former RIM half-CEO Jim Balsillie dumps all BlackBerry shares – February 14, 2013
Beleaguered RIM’s half-CEO lying; BlackBerry 10 OS is a failure that won’t be able to compete, source says – December 22, 2011
More blood on Apple iPhone’s and iPad’s touchscreens: HP discontinues webOS phones, tablets – August 18, 2011
RIM’s half-CEO Lazaridis walks out of BBC interview – April 13, 2011
More blood on Apple iPhone’s Multi-Touch™ screen: Garmin exits smartphone biz – October 27, 2010
More blood on Apple iPhone’s Multi-Touch™ screen: Microsoft Kin is dead – June 30, 2010
More blood on Apple iPhone’s Multi-Touch™ screen: Smartphone & Pocket PC mag becomes iPhone Life – August 26, 2008
Apple’s iPhone has blood on its multi-touch screen: Palm kills Foleo on eve of launch – September 04, 2007
Does this mean my Blackberry Playbook tablet is now obsolete?
Seriously, who knew they were still actually making phones? Maybe they will become the new hipster throwback phones. Living la vida Blackberry 2004!
“PC guys are not just going to come in here and figure this out”
That was the Palm CEO who said that, even though BB and the same delusion.
I know the origin the quote, I just thought it was appropriate in this context.
People were still buying BB phones?
Evidently not.
Beleaguered? More like “Buried.”
When you don’t change with the times …
Oh god yeah, I remember those halcyon days when we tried (and failed) to get our Blackberries to connect to the internet, with as Steve Jobs put it “the baby internet” software on the “not so smart” phones, with their “plastic keys” that work only as configured as these keys can’t be reconfigured for each App, that requires a configuration “just for it” …. my memory of the 2007 unveiling of the iPhone is becoming distant because the iPhone has become the “norm” … how those two co-CEO’s of RIM must ruminate over their malaise at the time!!
Thank god for the iPhone!!
RIM’s co-CEO’s got their money out of Blackberry.
There’s a lot of money to be made for failing if you are a CEO.
Ohhhh Nooooook.
Now my dog can’t text me on the latest technology. He’s all thumbs and needs a physical key pad.
Herro???
I still remember how Wall Street was claiming how BlackBerry would be dominant in the enterprise for the next ten years with little chance of having any competition. This was around 2009 or so and RIM’s share price was soaring. It seems like the stock split a couple of times in one year. The iPhone was still considered just a toy and not really good for anything. It was claimed a smartphone needed a physical keyboard to put in long strings of passwords to be useful in the enterprise. Yeah, people just loved physical keyboards.
RIM was also basically a one-trick pony yet was valued so highly by investors. Now look at Apple with its lousy P/E because it’s considered a one-trick pony. It’s odd how what works in favor for other companies doesn’t work in favor for Apple. I’m guessing investors believe Apple will go the way of RIM in a few years.
Such a perfect case of disruptive technology making one company grow exponentially and another previously prominent shot down in flames for their innovation intransigence, stubbornness and complacency. A little too seemingly secure in the knowledge no one could possibly beat them at their game. Oh wait. D’OH! Too late.
Blackberry
The Buggy Whip of the Cell Phone universe.
So does this mean America still makes the best stuff, even though all other countries are jealous of us, and wants to destroy us? We gave you Apple, not exploding time bombs!
I remember the two CEO who just talked smack on Apple. Lets get a quote from them now.
Meanwhile, the buzzards are circling Windows Phone, and they look VERY hungry.