Job listing suggests NVIDIA is working with Apple on future Macs

“Over the past several years, graphics specialist NVIDIA has worked to fundamentally transform its business mix. In particular, the company has focused on growing revenue in its gaming, professional visualization, data center, and automotive businesses — what NVIDIA refers to as its ‘growth platforms,'” Ashraf Eassa reports for The Motley Fool.

“Although NVIDIA has made it clear that it has de-emphasized its OEM business, it apparently hasn’t completely given up on it,” Eassa reports. “Indeed, it would appear that the graphics specialist may be trying to win back spots inside of Apple’s Mac products — spots that it lost beginning with the late 2014 iMacs and mid-2015 15-inch MacBook Pro.”

“From the listing, we can see that NVIDIA is working on software to allow its graphics processors to function properly in future Mac products. In light of this, I wouldn’t be surprised to see Apple choose NVIDIA graphics processors for future iMacs, MacBook Pros, or both,” Eassa reports. “That said, we can’t really infer much about potential timing of NVIDIA’s inclusion in future Mac products from this job listing, if the company’s chips are ultimately selected.”

Read more in the full article here.

MacDailyNews Take: New Macs are coming, of that, at least, we’re sure.

Hey, TGIF! It’s Oktoberfest, the kegs have already long ago been tapped, and we’re off! Prost!

16 Comments

  1. Welcome back Nvidia on a Mac

    However I will have to survive until then using more and more my PC, even update it one more time.

    And I think Apple should sell a special developer license to us creatives, engineers or scientist to install OS X in some selected PC components.

    This will support general software development, special driver development, make a profit to keep the business going and leave professionals who depend on very powerful hardware to build the systems they need.

    1. “Welcome back Nvidia on a Mac…However I will have to survive until then using more and more my PC, even update it one more time.”

      Exactly what I saw too:

      There’s nothing “near term” about the announcement at all: it is very much a ‘future looking’ position, and all that this is really saying is that Nvidia is going to be allowed to compete in a future “shoot-off” …

      … and for all we know, this future bidder shoot-off could just as easily be for the cheapest GPU supplier to Apple, not the higher end stuff.

  2. “Although NVIDIA has made it clear that it has de-emphasized its OEM business…”

    This guy clearly has not been paying attention.

    NVIDIA has made a huge push into the high performance market in recent years, and has really “doubled down” (pun intended) with its most recent, highest performance chip: the P100. It takes a hit of only a factor of two when going to 64 bit math rather than the typical 32 bit math (hence the pun for those who knew). It even has a decent capability for 16 bit math for use in things like machine learning.

    So, NVIDIA is very much interested in supporting vendors directly. It has been for a few years.

    It’s just that we may be seeing a crack in Apple’s love affair with AMD.

  3. Why is it though we always seem to be waiting, and waiting, and waiting for these developments, and pro developments, to come to fruition?

    It’s like with Final Cut Pro there should have been a FCP8 (64-bit) since FCPX was not ready for prime time. Not sure what rewriting FCP7 to 64-bit might have entailed, but it they had that would’ve given them more time to properly develop FCPX to a more polished state and easier transition. Then also not freak out and lose a lot of pro’s to other application like Premiere Pro as did happen.

    Speaking of which Nvidia is a much more welcome solution to those using Premiere Pro since it supports CUDA acceleration and should not be ignored. AMD for many is like “Say what??”

  4. Mac can do everything except gaming.
    If Macs can play as much as PC does then it’s golden.
    Mac should also support directx 12 and openGL 4.5.
    Metal is good, but I dont seem to hear devs using metal.
    I play CSGO on my MBPro on both El Capitan and Windows 10
    Results are :
    El capitan = Sluggish mouse sensitivity. 90 FPS at best
    Windows 10 = Perfect mouse sensitivity. up to 250 FPS.
    V-sync is turned off.

        1. It’s entirely possible to run DirectX games on Mac using Apple’s provided BootCamp, or one of the virtualization applications (Parallels, VMWare, VirtualBox).

          The limitations are:
          A) None of the virtualization apps can run DirectX 11 or higher.
          B) Apple hasn’t optimized BootCamp for Windows 10.

          Microsoft has gone out of their way to keep OpenGL off Windows. It’s been part of their hatred of all things open source. Instead, they’ve shoved proprietary DirectX down Windows developer’s throats for years. The desired result, of course, has been to make it difficult to port games to both Mac and Windows. Since Windows sadly remains the larger market…

          IOW: Blame Microsoft.

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