Apple debuted two new television commercials for iPhone 7 and iPhone 7 Plus during last night’s Emmy’s, major sports events (Boston Red Sox’s sweep of the New York Yankees, NFL Monday Night Football, etc.), and other high-profile network and cable broadcasts.

The first, “Morning Ride,” is a 30-second spot that features iPhone 7 in Jet Black and the iPhone’s new water-resistance capability. iPhone 7 and iPhone 7 Plus are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529.

Brave the elements with the water-resistant iPhone 7. It’s practically magic.

The second spot runs 60-seconds and features Apple’s flagship iPhone 7 Plus, also in Jet Black, and focuses on the new iPhone’s low-light photography capabilities.

The all-new iPhone 7, with low-light camera. It’s practically magic.

MacDailyNews Take: Both ads work well and serve to remind those who might be living under a rock – or who have recently returned their potentially explosive Samsung mistake – that the new iPhone is here*.

*Currently in extremely limited quantities, especially in Jet Black (ships: “November”). Can we interest you in another color (ships: 2-3 weeks)?