“The debut of apps that can run inside the iMessage chat system could prove to be one of the most far-reaching changes in iOS 10, provided Apple can get more developers to play along,” Ina Fried writes for Recode.

“Ideally, Apple would like to see iMessage follow in the footsteps of WeChat, which is used for way more than just messaging, especially in China,” Fried writes. “There, people use WeChat to do everything from hailing rides to paying bills to reading celebrity blogs.”

“For now, iMessage apps are a lot more limited. You can use Venmo to send money, check the forecast on the Weather Channel or discuss potential travel plans with Airbnb,” Fried writes. “The first group of iMessage apps also includes a number of games, including word games and things like chess, checkers and tic-tac-toe. Here, Apple faces a decidedly uphill battle to make gaming within chat apps a thing. Many others have tried and failed, including Yahoo, which offered in-chat games for years, but pulled the feature a couple years back amid dwindling interest.”

MacDailyNews Take: Let face it, Yahoo has failed at pretty much everything.

Fried writes, “‘I think Apple opening up iMessage is as big of an opportunity as when Facebook opened up its web platform in 2007,’ said JibJab CEO Gregg Spiridellis. JibJab already has its namesake title as a featured iMessage app along with two other titles. ‘I have completely redirected my product road map,’ Spiridellis said.”

Much more in the full article here.

MacDailyNews Take: Have you played a game via Messages, yet? It works!

There’s a lot to learn with the new iOS 10 Messages app. The best, easiest way is to watch this video:

iOS 10 Messages: How to use stickers, iMessages apps, Digital Touch, rich links, and more – September 14, 2016