“On September 12th Duke Coach Mike Krzyzewski, who has led Duke to 5 national titles and the USA Men’s team to 6 gold medals, unveiled a new, digital leadership platform dubbed PowerForward,” Steven Bertoni reports for Forbes.
“The mobile video network will target the B2B market offering subscriptions to video content and case studies aimed to help corporations foster leadership and build teams. Krzyzewski, who for years has given speeches on leadership and currently lectures at Duke’s Fuqua business school, shaped the platform’s themes and content,” Bertoni reports. “He cofounded the start-up with his sports agent, CAA, which built out the technology. Chrissie Gorman, a Duke grad and former consultant at Bain & Co . cofounded the company and will run the company as CEO. Krzyzewski says he has no plans to retire from college hoops in the near future.”
“No stranger to the corporate world, Krzyzewski tapped his network of technology and business leaders to help get the platform off the ground,” Bertoni reports. “Powerfroward’s backers and advisors include Apple Eddy Cue, Oaktree’s Bruce Karsh, Bain Capital’s Steve Pagliuca, and Mandalay Entertainment’s Peter Guber. ‘You only get to launch things once, and I wanted to make sure the product was great from the start, even if it didn’t have all the functions they wanted at first,’ says Apple Senior Vice President Eddy Cue who helped Krzyzewski with the app’s user interface. ‘I don’t want his brand cheapened or put on something that isn’t a perfect fit for him. In this case, it’s not even new or different, it’s an extension of what Coach already does with his program and broadens it’s reach.'”
Read more in the full article here.
MacDailyNews Note: Based on its content and experiential approach, PowerForward is differentiated in the B2B leadership development space and built around the following key components:
• Top Influencers – Spanning sports, business, military and beyond, PowerForward features the world’s most influential thought leaders in an interactive setting.
• Real-World Decisions – PowerForward content immerses emerging leaders in the behind-the-scenes stories while challenging them to make real-time decisions.
• Team-Building Focus – PowerForward is designed with team building in mind. Online and offline discussions deepen group learning and extend the learning well beyond the final video.More info here.
The headline is grossly misleading. From the summary it sounds like Cue advised them, not was a founder.
Coach K is a fraud.