“The September 7 Apple Event raised some troubling questions for many tech journalists and their prewritten narratives,” Daniel Eran Dilger writes for AppleInsider. “It’s almost as if they’d been caught in a huge lie and were now forced to ad-lib a toddler-like series of distractions in a bid to avoid any consequences to their reputations. They’re often wrong, here’s why.”

“The real surprise was the catastrophic collapse of the narratives invented by the collective tech media. Their unflattering portrayal of Apple, painted throughout 2016, ended up looking like it had been modeled after an entirely different subject when exposed to the reality presented in Apple’s straightforward executive-level talent show, particularly when observing the subsequent reaction of consumers to Apple’s news,” Dilger writes. “For instance, why is the Cupertino company now struggling to meet pre-order demand for its new iPhone 7 models when everyone knew the next iPhones would be totally boring even before having seen them? The tech media and Apple’s most plugged in analysts were very clear on this all year long.”

“The quality of the media coverage following this week’s Apple Event raises the question: are journalists operating under the assumption that their audience is universally stupid or are they just borderline basic themselves?,” Dilger asks. “Why doesn’t the tech media seek to clearly journal events rather than writing dramatic narratives of comedy and tragedy?”

Read more in the full article here.

MacDailyNews Take: These so-called “journalists” are either writing, or told to write, for what they think generate clicks. They concoct narratives and twist the “news” to fit them.

The troubling thing is, the “tech journalists” are the least of the problem. The issue of concocting narratives and twisting the “news” to fit them is a cancer throughout “journalism” today.