“Apple Inc. says it will no longer release first-weekend pre-order sales data beginning with the iPhone 7, because it expects to run into supply issues, according to a statement,” Jennifer Booton reports for MarketWatch.
“The company said it expects to sell out of the iPhone 7, given the fact that it is launching in more countries than usual over the first weekend and there is limited supply,” Booton reports. “‘We are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,’ the company said.”
“hares of Apple fell 2.4% to $105.77 in morning trade,” Booton reports. “They’re down 6.9% in the past three months, versus a 2.6% increase for the Dow Jones Industrial Average.”
Read more in the full article here.
MacDailyNews Take: What else is new? We’ll be there at 12am PDT/3am EDT when pre-orders start! We’ve divvied up the iPhone orders and the Apple Watch Nike+ orders, so that we hopefully won’t get lose out on either.
Apple’s full statement:
We expect iPhone 7 and iPhone 7 Plus will be incredibly popular with customers and we are thrilled to begin taking pre-orders on September 9. Customers will receive their new iPhones starting September 16. In years past, we’ve announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7. These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won’t be releasing a first-weekend number any longer. We are reiterating the financial guidance for the September quarter that we provided on July 26. — Apple Inc. statement, September 8, 2016
We’ll get iPhone’s quarterly unit sales numbers with Apple’s earning release in late January, as usual.
SEE ALSO:
Apple confident iPhone 7/Plus will sell out, will no longer release first-weekend figures – September 8, 2016
I have a feeling that supply wont be an issue with the iPhone 7.
AAPL has already been downgraded. Thanks again lazy, incompetent Tim Cook.
That’s true Randy, you ARE a big ZERO.
Guys! Ladies! Come on. These prices are ridiculous for the iPhones, 1000 dollars plus or not to far from it, add AppleCare and taxes.
The problem that needs to solved is how to offer the same phone at 250-400 dollar price points, containing the same features, same quality, and same innovations. They can always add more, and charge more, that’s easy. The 8 due next year looks like it will start at 1000 dollars. Come on.
But, if Apple will include 2 years of unlimited service in the price, it’s a real bargain. The price at 1000 dollars.
Isn’t Cook a supply chain guy? What launch recently hasn’t had issues with supply? The Apple Pencil was a joke with the wait times. Not trying to be negative..but there has to be another way..
The true sign of effective supply chain management is an empty shelf with waiting buyers. A full warehouse is a waste of money just waiting to become obsolete.
OTOH, I was hot for the iPhone SE when it was introduced, but there were none to buy for months. I got out of the mood and now I’m waiting for the upgrade. There will be an upgrade in the 4″ space, right?
ditto 👍
I think the 4″ phone is now a mid cycle upgrade product, meaning it will be updated in the spring with the A10 internals. I don’t know though, the lineup now is pretty solid. Having A9 & A10 in every device is better than A6, A7 & A8 all coexisting at once, or A7, A8 & A9 all coexisting like the last two septembers. Maybe next year will be a complete revamp for the 10th anniversary at every size.
With respect, the true sign of effective supply chain management is buyers NOT kept waiting for months for a new product.
Mr. ‘M’ is right on.
Apple is being led by a man who supposedly has all these skills but here we are again with constraints.
Since he obviously is not a visionary either I’m left wondering what on earth he is doing in the captain’s chair.
Oh yes, I remember, accumulating a massive pile of cash. For some reason.
The Apple keynote did result in a small AAPL bump, but it looks like that has evaporated. Whatever buzz the iPhone 7 and AW2 was supposed to generate has ended up being as flat as a Sia performance.
AAPL
Wed pre-Keynote low: $107.16
Wed post-Keynote spike: $108.72
Thursday close: $105.46
YTD peak: $112.10 (April 14)
I guess courageous isn’t the same as user-friendly. Let’s see how holiday sales do this year. I predict that without a huge rollout of new Macs this autumn, AAPL will again slide down to $95, right where it was in June-July.
IThink sales will be fine and macs will for sure show up as well .
but that said
think longer term!!….if market discounts the stock in the next year ..back up the truck! load up !
A SIA PERFORMANCE?!?!
… Sia is offended…
I use my phone countless times daily. The cost per use of a brand new iPhone over the course of a year… Well let’s see:
If I pay off and sell our 6S’s we’ll be around $500 in the hole. So that’s $1.36 per day for the best possible experience. Considering I use the phone probably 50 times a day, that’s 18,250 uses in a year, or a cost of 3 cents per use to have the best iPhone available.
Totally worth it.
I use my 6 so much, I’m not sure I want it to improve. All this extra battery life is just going to make it worse!
Maybe the SE is the way to go? Do people with SE’s use their phones less?
I woke up at 3am and tried to order but my model was sold out within seconds.
I hate Apple now. When even loyal fans can’t buy, they’ve failed.
Ordered iPhone 7 Plus 256GB Black and Apple Watch Nike+, 42mm Silver Aluminum Case with Flat Silver/White Nike Sport Band.
Whew, Up at 3 AM (ET) and had to go online AND call T-Mobile to get it ordered. The kind rep said the current queue she could see was over 3k people waiting, and that was their internal web site. It completely crashed their external website (as per last year). I expect things are looking happy on the Apple front this morning 🙂
Can’t wait for my new 7/128GB phone to arrive next week!
Ordered my iPhone 7 Plus, 256 GB Jet Black model this morning at 6:15 am CST through the Apple online store. Ship date is NOVEMBER. Good thing I thrive on delayed gratification.
Spouse ordered iPhone 7 at 6:00am Pacific. Expected shipping date is September 19.
I ordered Apple Watch Series 2 at 3:00am Pacific. Expected shipping date is “late October.”
Got on a 3am. My 7s 128 will arrive early Oct. My wife however was on the upgrade program. Couldn’t get a reservation and was basically unable to do anything. Pretty disappointing experience, however, if it wasn’t for those issues, ordering through the apple store app was pretty seamless.
My 7+ … that is…