Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.
“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”
New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail.
iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.
Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.
Additional Camera Advancements Include:
• New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
• New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
• New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.
More Performance & Battery Life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.
Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.(1) For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.
An Amazing Audio Experience
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.
New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap.
Design That Makes a Splash
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.(2)
The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.
Featuring iOS 10, the Biggest iOS Release Ever
iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.
Pricing & Availability
• iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
• Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US with monthly payments starting at $32.(3)
• Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
• iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
• The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at Apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
• Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from Apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
• Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online (4), to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
• Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store.
1 Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
2 iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply. (apple.com/legal/sales-support/iphoneupgrade_us/)
4 In most countries.
Source: Apple Inc.
So in other words Apple is dooooooooooommmmmmed!!!!!
Apple is finally moving towards what people have always wanted – a cheap plastic look and feel!
Knowing Apple, this certainly won’t look or feel cheap in person
It will because it scratches! Apple warns so they know its easy to do! LOL
“In person!?” It doesn’t seem cheap-looking in pictures!
For sure!
while in the car, how do i charge it and plug it into AUX port at same time?
I am looking for Bluetooth to Aux adaptor, anywhere from $10 to $30 on amazon.
Bluetooth in the car is far more convenient than aux.
I have one car with built in BT audio, and two cars with aux only. So I have a couple of retrofits to consider. This is reguardless of iPhone model.
Buy a new car with Bluetooth capabilities!! Haha!!
Does your car radio have a USB port? if so you can play audio and charge at the same time.
I was all set to “upgrade” to an iPhone SE from my 6 because I wanted the smaller form factor. But that jet black is so awesomely rad!
Damn you Apple!
This was the first time I have ever asked, “What? You couldn’t get Nickelback?”
The rest of the event was fine, but the “artist” at the end was utterly terrible, an atrocious way to end. Way to inspire your customers Apple, sheesh.
She was awesome, its just a matter of taste.
the actual artist just stood still with her face covered. it was stupid and depressing
That is her persona. She “adopted” not literal, the girl who dances for her, while she sings, with the “hair”
She is older and is breaching all protocol for older female artists. Certainly give her a hand for making a difference in the music industry reguardless of her stage presence.
To me her trade dress is better than a meat dress.
“she” is repulsive, your taste buds are fried
I thought her music was good. Not my favorite genre, but well-done. The physical performance was interesting, but not seemed an odd fit for the event.
I would have gone with something different, but can see the obvious talent of the musicians and performers.
Oh really, don’t be a total idiot, think before you make such crass statements, for like her or not (and I don’t particularly) she is without question one of the biggest stars in the World, so it’s hardly going to put off the majority of potential customers is it. Mind you, if it puts off Nickleback fans all the better I guess, but that’s another story. Really the level of debate on here truly is in terminal decay thanks to the ‘professional’ trolls and intellectually challenged dross who are rapidly becoming the majority sadly.
This is great evidence that “the World” has its collective head up its ass. You must think “modern art” is very deep too right? Who is Apple trying to sell products to with piles of bodies and tear-smeared rainbows? Utter shit.
How about… if you don’t like it, you don’t like it… No one gives a shit whether you do or not. Nice that you think your opinion and tastes are above everyone else… but again, no one gives a shit.
Furthermore… no gives a shit.
brilliant comeback, Hillary voter I bet? Or are you more of a gay mulatto fan?
LMFAO.
I had to turn away to answer the phone. When I looked back I saw all those bodies piled on top of each other. WTF?
Man, we really, really, really need Jobs back.
Apple seems lost and this show and tell proves it.
Yawn
Are the phones you buy on Apple.com during preorder unlocked? I prefer cricket wireless right now
yes. I went through the motions of selecting a model where I chose AT&T and it said iPhone was unlocked.
According to Apple’s website, all iPhones are unlocked unless you buy from AT&T or Sprint.
The 6s/6s Plus were not available as unlocked until almost two months after the original release dates. You can get them unlocked now, but not during the first pre-order rush
apparently there is 4 different models. 2 of the models don’t support cdma
Model A1660*
Model A1661* FDD-LTE (Bands 1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 27, 28, 29, 30)
TD-LTE (Bands 38, 39, 40, 41)
TD-SCDMA 1900 (F), 2000 (A)
CDMA EV-DO Rev. A (800, 1900, 2100 MHz)
UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz)
GSM/EDGE (850, 900, 1800, 1900 MHz)
Model A1778*
Model A1784*
Models A1778 and A1784 do not support CDMA networks, such as those used by Verizon and Sprint.
FDD-LTE (Bands 1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 27, 28, 29, 30)
TD-LTE (Bands 38, 39, 40, 41)
UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz)
GSM/EDGE (850, 900, 1800, 1900 MHz)
ALL Apple phones are unlocked!
WTF Apple? What about the Mac?
I know…
In all fairness, this wasn’t the Mac event. Those are usually in October (although, the used to also do new Macs at WWDC in the spring).
Glad I got the iPhone forever plan at sprint. Only will cost me 36 bucks to upgrade.
What about a NEW AirPort Extreme?
not impressed overall.
Apple Watch
lots of work, still not interested.
iPhone
Like: 256 GB, black color, more battery life, an end to the thinness insanity.
Dislike: loss of audio options, no ability to charge & play.
Mac
WTF ?!?!?!?!?!? Does Apple still have a Mac hardware engineering team?????????????
Leave it to Apple to give us “our largest camera bulge on an iPhone ever” 🙂
Yes, but I’d be curious to learn what percentage iPhone users do not use a case. I’d guess it’s in the area of 5%. If the bulge is what it takes to make a superior camera, count me in.
I was half joking, it is funny though how obsessed Apple has been with thinness (not lately though) only to end up with an unattractive protrusion on their otherwise svelte device. They’d have been better off putting a bigger battery inside a slightly thicker device these past 2-3 years instead of running into this component issue.
The iPhone 6 was the first iPhone that was thin enough that I thought it felt great with a case on it – rendering the bulge is a non-issue.
You got a bulge looking at that camera???
Man can you imagine the image editing you could do to the photos from the iPhone on your new Mac….oh…wait…there hasn’t been a truly new Mac in like 3 years. Oh well.
If i am looking at the Apple site pricing correctly, It appears that Apple is charging $100 more for the 7 and $120 more for the 7+, than the 6 and 6+. In other words: Apple is charging for the memory upgrades. Not surprised at all..
iPhone 7 and iPhone 7+ = Epic Fail.
Did the iPhone 7 get new more durable glass? Or is it the same as before?
Whaa? No iPouchTouch men’s smart lingerie?
If they separated the two cameras a little more (left and right corners of the phone), you could shoot 3D videos. The lens are probably a little to close to shoot 3D.