Headphone maker Bragi has “announced a new cheaper set of cord-free, truly wireless earbuds ahead of Apple’s iPhone 7 & Apple Watch 2 event on Sept. 7 this week,” Jordan Kahn reports for 9to5Mac.

“The new earbuds are called simply ‘The Headphone,’ a name just as awkward as the company’s previous wireless earbuds known as ‘The Dash,'” Kahn reports. “The Headphone[s] in most ways look similar to the current Dash product, but come in around half the price by losing the built-in fitness sensors and storage.”

“The Headphones also replace the old touch sensors for controlling media and phone calls with physical buttons on the side of the right earbud,” Kahn reports. “Bragi promises around 6 hour of battery life for playback (up from 3 on The Dash), and 250 hours standby time.”

Read more and check out the photos in the full article here.

MacDailyNews Take: Getting ready!