“In the wake of the much-anticipated launch of Frank Ocean’s new album ‘Blonde,’ Universal Music Group CEO Lucian Grainge has sent out an email to UMG executives, saying that the company is prohibiting the practice of exclusive music streaming moving forward,” Mitchel Broussard reports for MacRumors.

“The email officially ends ‘”all future exclusives with Universal artists,’ meaning popular artists like Kendrick Lamar, Taylor Swift, and The Weeknd could all be affected by the change since they each belong to labels owned by UM,” Broussard reports. “The news was shared by Bob Lefsetz, a music industry analyst and critic, who penned a letter over the weekend in response to Blonde’s exclusive home on Apple Music for the first two weeks of its release.”

“Lefsetz said that the heavy reliance of streaming services on exclusive content, and how the practice is becoming increasingly normal among consumers, will ultimately hurt the industry in the long run,” Broussard reports. “According to Lefsetz, Apple’s practices not only lock off entire albums to non-subscribers, but grant greater showcase to its exclusive artists — like the Frank Ocean-centered carousel currently in the app — consequently hurting the chances for indie musicians to break out. He calls Ocean ‘complicit’ in Apple’s schemes, and shames ‘everybody else who takes money from Apple and screws fans.'”

Read more in the full article here.

MacDailyNews Take: Blah, blah. Exclusives have been a part of the music industry forever. Becuase it’s Apple, Lefsetz suddenly has a problem with it.

If you don’t like missing out on Frank Ocean’s new album, here’s what you do, Bob: Become an Apple Music member.

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