“As most Apple watchers know, Cupertino tends to watch a new technology enter the market and study closely what type of interest and impact it has,” Tim Bajarin writes for PC Magazine. “Then, if it sees the technology has real demand, Apple introduces its own version, which can be tied to its large ecosystem of apps and services.”
“I believe that as Apple is eyeing VR, it’s viewing it as it did the early MP3 player market. While some early VR headsets are picking up steam with gamers and early adopters, I don’t believe this is a market in which Apple has a high interest,” Bajarin writes. “For one thing, these devices are not high volume. And at the low end, with the Samsung Gear VR, they are low quality.”
“As I look at what is in the market today, I really don’t believe that Apple will introduce a tethered solution or low-end headset powered by an iPhone. Rather, I think Apple should enter this market with a powerful, standalone device,” Bajarin writes. “I suspect Apple will need at least another one or two years to advance its A series processor before it can go in an Apple-acceptable VR headset.”
Read more in the full article – recommended, as usual – here.
MacDailyNews Take: Patience, Padawans.
SEE ALSO:
Goldman Sachs: Virtual Reality not yet at Apple-like levels of refinement – June 30, 2016
Apple lives in a real world, not a virtual one – April 6, 2016
Why Apple should hold off on entering Virtual Reality – February 1, 2016
The link to the PC magazine article does not work.
http://uk.pcmag.com/consumer-electronics-reviews-ratings/83609/opinion/apple-vr-dont-hold-your-breath
Try this one?
http://www.applemust.com/apples-vr-market-opportunity-is-much-bigger-than-pokemon-go/
He’s probably right, VR beyond gamers, has no market. Why would Apple waste their time? The devices are ugly, they are uncomfortable if worn for extended periods, IMHO….
Well VR and AR are related technologies .
And Tim Cook , at the latest conferance call , pointed out that Apple is very interested in this area and they are making major investments in it.
For those interested, here is a niche use of similar technology. It applies AR technology to people afflicted with macular degeneration, creating an OLED video image that makes use of still working parts of the retina in order to provide improved vision.
How Does eSight Work?
When I first saw someone using these special ‘glasses’, I thought they were an AR obsessive. Nope, this is how they better see the real world.